is your website optimized for your customers?

Is Your Website Optimized For Your Customers

Your customer oriented approach can be second to none. You can have the best possible products and services found anywhere on the globe. You can feel, truly, that your approach to business is exemplary. This is all applaudable…but will ultimately be moot if your website isn’t optimized to meet your customer’s needs. Today, we have access to more data than we’ve ever had before, and we’re learning just what internet users want to see in a site – and more importantly what they don’t want to see. These two, along with modern website practices, allow you to have an online presence that works for everyone.

is your website optimized for your customers?


That Perfect Look

It comes as no surprise that the most important aspect of your website is the design. And if this is news to you, then ask yourself how long you’d spend on a website that was clearly below the standards of what you expect from a website in 2017. Unfortunately, the standards are so high that ecommerce sites aren’t able to rest on the success of one design. They must always be improving, making sure every image and every line of content is just right.

Loading Times

Have you noticed how people in society seem to be running low on patience? You’re probably the same when people in front of you in a queue take longer than they should. Now imagine someone visits your website with an agenda. They’re clicking around, and…boy, this seems pretty slow. Of course, ‘pretty slow’ is only relative. It’s actually probably fast, but by the standards of the day websites that aren’t super responsive can seem to be stuck in dial-up times. Have a clean design and pages that load quickly will be the first two things that a visitor to your website will notice.

Into the Modern Era

There’s much more to your website than just the two important factors outlined below. The real success of your website lies behind the scenes, so it’s important to work with experts like Charlotte Web Design Company to make sure it’s just right. There’s a wealth of data out there that highlights just what potential customers are looking for in a website like yours: and if you’re not using them, then you’ll be falling behind your competitors. Customers don’t really notice when things go right, only when things go wrong. If you don’t have things like responsive design or social media integration, then you might not disappoint your visitors, but they won’t be getting the ‘wow factor’ that you need them to have.

What they Don’t Want

Remember, for all the good things you do, there’s much more potential for you to do the wrong things, those that turn visitors off your site straight away. Invasive advertising, grammatical and spelling errors, and a confusing, difficult to navigate design are just a few of the things that will have visitors clicking the ‘x’ button on your site shortly after they’ve landed. Have a third party visit your website, and if they notice any annoying habits, make sure you get rid of them ASAP.

My name is Sarah Sparkle, a Web and Graphic designer. I am passionate about all things design related including web, character, and graphic design.

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