growth of digital marketing

Marketing Is Evolving Again

Those involved in advertising know that the size of the global advertising pie remains roughly constant at around $500 billion. As a result, whenever a new marketing channel enters the fray, it typically succeeded by eating up the market share of other marketing methods. This decade, digital marketing has been by far the most successful […]

online marketing

A Glimpse Into the Future of Diversified Marketing

One of the biggest technological wake-up calls that businesses received in 2016 was the explosion of social media. Social media itself has been a very dominant force all over the world with millions of active users online every day, posting billions of Tweets on a regular basis and generating an incredible amount of internet traffic.

digital marketing efforts

The Heart Of Digital Marketing

Where is it exactly? If you really want to just sit down and research the best advice for your digital marketing endeavours? We all know the process of going through page after page of information, and perhaps only taking away a handful of usable knowledge. Also, because of the nature of digital marketing, the goal […]

best aspects of ecommerce

Taking The Intelligence Of Ecommerce Into The Real World

We’re living in an integrated world. Not only are we constantly connected to a wealth of information that helps us get the facts on just about any deal we come up with. Even the way we interact with other parts of the physical world is becoming digitally dominated. The entirely brick-and-mortar shop is getting slowly […]

how social media boosts business

How Social Media Boosts Businesses

You may have heard before that social media is a great way of increasing your business success. But how exactly does that work? What is it about social media that makes it such a great place for businesses? It has a lot to do with the proximity to customers in which you’ll find yourself (albeit […]

target market

Encouraging Audience Participation: How To Engage With Your Target Market

Success is business is heavily reliant on being able to provide a service that is tailored to your target market, but what does this mean, and how you can you encourage engagement and interaction with your audience? If you’re a business owner looking to be more sociable and approachable, this guide should come in handy.

click friendly website

4 Ways To Make Your Website More Click-Friendly

There are an awful lot of websites on the internet. Getting people to click on yours and not one of the many others requires some careful strategizing. How your website looks shouldn’t be your only concern – you also need to take measure to signpost your website and make it more click-friendly. Here are a […]

video blog

The Blog About The Vlog

There’s a lot to be said for video logging – or vlogging. For some, it’s the easier alternative to letting other people in on your life through the blogging platform; for those who don’t like to sit down and type out what they want others to know, it can be a lot easier just to […]

ways to drive traffic to your website

The REAL Reasons Why Nobody Visits Your Website (And How To Fix Them)

You might be proud of the fact that your website gets around 200 unique visitors a month, but let’s face it; that’s not an achievement worth writing home about, is it? You’re likely reading this blog post because you want to drive more traffic to your site. Plus, you’d like for most of those visitors […]

blogging

What Makes Blogging So Awesome

Blogging. It is that term that was kind of dismissed when it first came onto the scene and something that people then became annoyed that hadn’t started doing earlier. The reason people got annoyed about being late to the party is because it has an incredible way of adding value to what people are doing. […]