Using Your Website to Its Fullest Potential
Many say that your website is the best marketing tool you have. And it’s true that the website has become the hub in which most consumers will go if they want to find out more about your company. And with the rise in Internet shopping, it’s definitely where they’re going if they want to purchase from you!
So I’m going to assume that you already have a website. I’ve no doubt that you’ve already read articles about the importance of having a website and that you’ve taken all of that advice on board. But you need to do more than just create a nice-looking website and upload it to the Internet. You need to nurture it. You need to take full advantage of what a website can do for you.
Include regular and engaging posts
Don’t underestimate the power of a blog! If you’re working on a project that people are anticipating, give them some teasing words every now and again. Write opinion pieces about the industry you’re in. Share stories about your successes and failures. Explain your origins. Tell us about an amusing thing that happened in the office. Keeping a business-relevant blog is a great way to ensure repeat visitors. It also helps tremendously when it comes to your SEO tactics.
Look into other mediums
Text is cool, but what about images and videos? I don’t want to encourage you to move away from the written word. The copy of your website is still very important. (I’ll admit I’m slightly biased here. I’m a writer, after all.) But people are much more likely to share images and videos, if they’re engaging and amusing enough. If you’ve browsed your personal Facebook recently, you know what I’m talking about. So branch out into other content mediums!
Ensure that adding content is a breeze
So that makes, approximately, 150 words about the importance of website content in this article so far. This, hopefully, will highlight the need for you to make content easy to add. Some businesses still rely on people adding new content only through direct manipulation of the HTML and CSS skeleton of the site. If you want to include more content, you need something like the Silverstripe CMS platform to ensure ease of use. (CMS = content management system. Just so you know.)
Assess your need to redesign
A website redesign isn’t something most companies often do. If you’ve got a gorgeous, modern design, then why revamp it? Such designs tend to be good for at least a few years. Of course, you don’t to completely change your look. You should be keeping an eye on any user feedback and making tweak accordingly. And when it is time to get a fresh new look, make sure you take action.
Make sure you’re pointing everyone in its direction
You’ve joined social media, right? Your company should have a Twitter and a Facebook page that it can use to engage with customers. These profiles give you a platform on which to show your personality. That, in itself, is great marketing. But don’t just use your Twitter account to tell jokes and share memes. Your posts should regularly link to an interesting feature or product on your website.