Website Woes: 3 Things Holding Your Site Back

Are you the proud owner of a website? If so, you want to make sure your site is always doing well and helping you reach whatever goals you’ve set. However, there are many instances where your site might be underperforming. But, what’s holding it back? Check out these three things to find out:

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Design

The biggest thing holding your site back is probably its design. People need to understand the absolute importance of great web design. This goes above and beyond having a website that looks beautiful. That’s the minimum requirement here, the main focus has to be on how it functions and how responsive it is. You absolutely must ensure your website is designed to work on mobile devices as well as desktop ones. Why? Because it means you’re giving mobile users a good experience of your site too. Making your site mobile-friendly is relatively easy, and there are resources out there to help you figure out what needs to be done. As for the look and feel of your site, you should probably enlist the help of a web designer to ensure you’re up to date with current trends and your site is looking good.

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Domain Name

One of the most common website issues revolves around the domain name of your site. In an ideal world, you’ll have a domain name that directly reflects what your site is about. For example, if you own a business called ‘My Business’ you’ll want a domain name like ‘www-MyBusiness-com.’ Anything other than that and it just looks strange and out of place. Securing your dream domain name can be hard, and there are many ways to go about it. The easiest is looking for companies that offer pay monthly websites where you can buy a site and get a domain name with it. This takes no effort on your behalf but will cost more money than doing it yourself. Of course, do it yourself, and you still have to pay for the domain name as well as going through the effort of creating a site too.

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Loading Times

Last, but by no means least, we have loading times. Now, loading times are extremely important with regards to any website. These days, you can’t afford to have a website that doesn’t load pages instantly. When someone clicks on a page, they need that page to load in the blink of an eye. Leave users waiting for more than two or three seconds, and they won’t be pleased. Modern internet users are an impatient bunch, and they don’t wait around for long. So, ensure that your site loads quickly by considering the server you’re hosting on as well as how much stuff is on each page. If a page is full of video content, then it will take a long time to load, far longer than a page full of text.

Correct all three of these things if you want to see improvements to your website. They may not seem like much, but they can have a massive impact on how your site performs and is perceived by others.

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