Web Design Trends in 2017 To Watch For

Trends are simple chances that happen in a range of different fields across different creative industries. Usually, trends emerge from experimentation and innovation, and they represent one of the biggest things that any marketer or web developer needs to be aware of if they want to stay ahead of the creation game. The web is constantly fluctuating and changing, and with that in mind we’re going to take a look at some of the most important web design trends for 2017 that you should keep in mind over the course of this year.

Image from Pixabay.com

1. The Mobile-First Approach

Mobile-first design is really nothing new, but this year we expect that more people will be grabbing hold of it than ever before. Simply put, it’s all about making sure that your website works perfectly on a smaller screen, before you work up to ensuring it looks good on bigger screens.

While this can seem like a backward approach for more old-fashioned designers, the truth is that more people are using their mobile devices than desktops or laptops to browse the internet today. By going mobile first, you make sure that the people who are visiting your website are going to have a great experience.

As we said before, mobile first is nothing new, but we predict that more websites in the year ahead will take a more thoughtful approach to web design for a mobile audience.

2. More Animation

As the languages that we use to craft our websites become more advanced, we’ve seen countless websites begin to move away from the tradition of using static images and media, and introduce new solutions for their communication efforts. Since personality and storytelling are becoming a big deal in marketing, it makes sense that we’d be focusing on new ways to capture reader attention. Animation can play a big part in this, and comes in various styles and shapes capable of serving numerous purposes.

3. Video Demand Increases

If a picture can speak a thousand words, then just imagine what a video can do. Videos are becoming more and more popular in the world of website design, and much like animation, they’re great for capturing user attention and drawing your reader in so that you instantly get a better focus on your message or narrative.

Though video isn’t necessarily a new concept, it is only just starting to find its power within the world of marketing. Today, companies are using dynamic video and sound to appeal to various human senses and grab attention for longer.

4. No More Flat Design

Most of us don’t pay much attention to scrolling. After all, it’s just the way that we travel from one part of the page to another. However, the scrolling efforts that we are using today are being accessed in far more creative ways to help deliver exceptional content online. While previous designers often concerned themselves with keeping the most important content on their page above the fold, the truth is the fold is now more difficult to define as viewers check their content from a range of screens with different sizes and resolutions.

Scrolling is an excellent solution for content delivery, and more companies are now exploring easier ways to introduce smoother scrolling experience. Parallax, for instance, gives a 3D effect to a web page by allowing the foreground information to move faster than the background image.

5. Bespoke Illustrations

While what you write on your website will always be important, there’s something to be said for the imagery that you use to get your point across. Illustrations are versatile ways to ensure that you have the right impact on your audience members. Many talent illustrators find themselves uncovering inspiring solutions that allow them to create images that are tailored to match the needs of a specific brand.

Bespoke illustrations will become increasingly popular in an online world that’s focused more on unique images and personality than ever before.

6. Authentic Images

Finally, the blurry stock images that we used to rely on are now going to be left permanently in the past. While photography will always be essential in web design, people are more avidly searching for authenticity from their favorite brands, which means you’ll need to think more carefully about the photography you use.

In 2017, we’ll see more website owners hiring photographers who will take carefully-framed shots that present the brand in the way they most want to be seen.

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