The first page of Google is the holy grail for most businesses. Getting your website in the first few results in your industry is gold-dust. If you manage it, Google will send you an enormous amount of traffic. It will boost your numbers, sales, and reputation. If only it were easy! Yes, it’s hard, but it is possible.
All you need is a little knowledge, and some creative ideas. It’s also crucial that you avoid the biggest SEO mistakes. If you try to cheat the system, Google will come down on you hard! Some websites have incurred penalties, which are very hard to recover from. But, don’t worry. Follow these tips, and you’ll be fine.
The First Page Of Google
To rank highly, Google needs to understand what you do. It’s your job to tell Google with targeted keywords. Let’s say you make wedding dresses for a living. Your most important keyword is ‘wedding dress’, and you should use it in your titles, headers, and content. Make sure Google sees that keyword all over your site. You also need to consider the surrounding words, or ‘long-tail’ keywords. In this example, it would be ‘bride’, ‘marriage’, ‘church’; anything that relates to the initial keyword. A word of warning here; don’t ‘cram’ your keywords. Use them sensibly, Google will find them.
Once Google has established your relevancy, they look to see how much authority you have. Are you are a reliable, and trusted source of information? They’ll only send their searchers to trusted sites. To establish this, they look at what external websites are linking back to you. If big websites like Huffington Post and The New York Times are linking to you, Google assumes you are useful and respected. Take your time to build organic, high-quality links back to your website.
Content has quickly become one of the most important factors in SEO. In fact, SEO agency, Candidsky tell their clients to make it a priority. Why? Because content is a fantastic way to plug lots of keywords onto your website. Not only that, but readers love reading articles and blogs. They’ll share it with their friends, which encourages more visitors and traffic to your website. (That shows authority). That content will often get linked to by other websites, boosting your credentials again. Used correctly, content covers every single aspect of your SEO strategy.
Performance and usability
Google really cares about the performance of your website. Your first consideration is load speed. Google only wants to send users to fast websites. That means making sure your web server is fast enough. It also means stripping any unnecessary code and clutter from your site. Secondly, you need to think about the usability of your website. Google is looking for websites that are easy to navigate. After all, they want their users to find the answers they’re looking for.
SEO is a tricky business. Mostly because Google regularly change their algorithms and rules. It’s your job to stay up to date, and avoid the biggest mistakes. Stick with the advice in this blog, and you’ll be on the first page of results in no time!