Take Your Retail Brand To The Next level
There’s no denying we are in an era of specialty retailers. Consumers want to visit the niche corners in every part of the retail sector and that is because they want to go places that feel unique, that offer something unusual, that find creative and innovative ways to offer a great customer experience. What’s more, these small tweaks and upgrades can be far simpler than you ever cared to accept. It doesn’t matter if you are a startup, new to the market and looking to make your mark, or if you have been around for a century and have built a loyal customer base; it is crucial to your future success that you do not get complacent with your brand and what your brand offers. Luckily for you, we have done the legwork – the hard work – and compiled a list of improvements that will ensure your business thrives for years and years to come.
Upgrade Your Brand
Knowing your brand is such an important part of being successful. Your customers will buy into the brand you sell them. As such, create a story. Of course, this can be a hard concept to initiate, which is why we recommend you envisage your brand as a person. When you think of your brand, what person do you imagine. This may sound abstract, but it is an effective and efficient way of working; imagine what your brand would wear, how they would style themselves and their hair, how they would talk, what they would say, what they would say. Given them a personality. By doing this you will be able to create a brand image that represents and aligns itself with your vision.
Improve Your Store
This is your first impression. It is your winning smile. It is the very first thing your customers will see, and so you want it to be alluring while representing who you are as a company. Don’t try and win over everyone, be true to your ambitions and the customers will come. Organise your store, make it look smart and sleek, and tweak the little things that make it yours. Have exposed brick, have fresh coffee brewing to give it that warm smell, or a popcorn machine to give it that sweet scent. All of these will keep people coming back because each of these will be a talking point.
Invest In New Equipment
There are a few reasons why investing new equipment is a fantastic idea, not least because it could offer you a great return on your investment. It could be that your equipment becomes more energy efficient. It could be that it reduces your monthly outgoings. What’s more, they could improve your customer’s experience. By improving the little things, like your credit card reader, your customers could be able to get in and get out quicker, and more seamlessly, which won’t just please them and their on-demand expectations, but avoid any queues building up in your store; people get turned off by long waits these days.
Refocus Your Marketing
The advertising world has changed more in the last decade than Michael Jackson changed in the 80s, and there is one main catalyst for this; the internet. The internet gave birth to a whole new avenue of advertising. Brands can harness the power of social media, and so should you. Get on Facebook, start sharing images on Instagram and get pinning on Pinterest, and do all of this often. But don’t stop there; collaborate with influential bloggers too because, while online influencers is a relatively new buzz term, if you can get one Instagram star to post one picture of her wearing your brand you’ll see your stock start to disappear quicker than you can snap your fingers. A great way to do this is to bring on a marketing executive, or agency, or freelancer; someone who can take control of your marketing dollars and make sure they go as far as possible, and in the right direction too.
The best way to expand your business is to open up in a new location, but it is all about which location. You will want it to be in another city, one that is thriving, one that has an already established market for your brand, but one that isn’t too far away. This will allow you to oversee its launch and make sure that everything runs smoothly for the first few months to a year. This will see more people talk, this will see more people share posts, more people wear your brand, and all of that will lead to more revenue.