2 Search Engine Marketing Ideas You’re Not Fully Utilising

When it comes to search engine marketing, people have a very one-dimensional view of things. The assume that marketing your website and improving the search engine performance is all about SEO and getting to that top ranking spot. As a result, all their efforts are focused on typical SEO ranking factors that will help improve their site.

Don’t get me wrong, this is an excellent idea, and you should definitely get to grips with different ranking factors, so you know what to do. However, there are certainly a few extra elements of search engine marketing that you’re not utilising properly. These can be things aside from SEO, or parts of SEO that you’re neglecting. So, being mindful of this, I’ve listed a couple of things that you’re not using properly, but will definitely improve your search engine marketing campaign.

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Full SEO Reports

More often than not, someone will look at their business website and think about how they can improve the SEO. How do they test the results? They carry out Google searches of their main ranking keywords and see how far up the list they appear. It’s a very basic way of seeing how your site is improving, but it’s not the best thing to do. A typical search engine optimisation specialist will often create SEO reports of a website. These reports detail all the information a site owner needs to know about their pages. It can tell you how SEO-friendly your website is, and what elements could be improved or what things simply aren’t relevant. By getting a report like this, you can properly formulate a plan of action. You’ll know exactly which things demand the most time and effort from you. A lot of people could see that they’ve been trying very hard to do a certain thing, but the report shows this isn’t that relevant to SEO and you can stop doing it and focus on more beneficial ideas.

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Search Engine Adverts

So many businesses decide to neglect the paid side of search engine marketing. Which is ironic as many are also keen to pay agencies to help with search engine optimisation! Paid SEM revolves around pay-per-click ads that you bid for. Essentially, you go onto Google AdWords, and you bid on different keywords relevant to your site. Let’s say you’re the top bidder for that keyword, your site will now appear right at the top of the search results. It sits there above all the organic sites and is the first thing people see. Thus, there’s an increased chance of people clicking your link. A paid search engine advertising campaign can help bring in a lot more traffic from this medium. Use this alongside traditional SEO to fully gain the benefits of search engines.

There you go; two search engine marketing ideas/concepts you’re not fully utilising. Add them to your campaign, and you will start to see a difference. The first idea helps you put together a more structured and effective SEO strategy. The second one helps complement your organic approach with some ads to add to the overall effectiveness.