If you want to make your website stand out, you need something that draws people’s attention but it requires you to put in plenty of effort to get there. Here are some ideas to get you started:
Being unique and standing out from the crowd is a problem that a lot of website owners run into at some point. It’s not an easy balance to get right. You want to be unique but you also don’t want to alienate visitors. Here are some ideas to help you.
Have a Tailored Design
The design of your website is important because it’s what people judge a website on. And that’s understandable. Why would anyone keep coming back to a stagnant, boringly designed website? Your website needs to be unique to you. There are lots of generic, common designs, but don’t be tempted down that route.
Instead, have a design created that is tailored to you and your needs. Website design services by Thomas Design will be able to help you out when you’re finding the design that’s right for you. Remember to think carefully about it, and keep all your options open until you’re aware of all that’s available.
Speak with a Distinct Tone
Your website needs a voice that is distinct and specific to it. If you are the sole person writing content for the website, this shouldn’t be too hard to achieve. But it’s still something that will take some thought and consideration. It needs to be a tone that speaks to your target audience and resonates with them.
It also has to be broad in terms of your online presence. To develop consistency, you’ll need to take the same tone on your website as you do on your social media channels. It’s even important to stretch that as far as your advertising and marketing campaign. It’s very jarring when you read content from one source that varies in tone.
Offer a Personalized Service
Not many businesses or websites realize the power and demand for a personalized service in the 21st century. But it’s becoming increasingly clear that this is what people want. The individual is at the centre of things nowadays. The rise of social media has made that the case, so it’s time for you to catch up.
The great thing for you, though, is that by making your service and interaction with people more personalized, you’ll stand out. As I said, not enough businesses are doing this. And when people don’t feel like they’re being treated as individuals, they’ll feel like they’re being taken for granted.
Build Genuine Connections with Users
We hear a lot about website owners having to create connections with users. But what does this actually mean? For most people, it means nothing much at all. It can’t be something that is done be replying to a few tweets. You have to engage in real, genuine discussion if you’re going to do it properly.
So, how do you do this? Well, firstly, you should make great content for your website. This is the basis for your website and will draw people in. Then, you need to make it as easy as possible for them to comment and share thoughts on your content. Make sure you reply and start a real discussion around your content. Guest posts and collaborations can help with this too.
I believe it is still possible to make your website stand out. But it requires you to put in plenty of effort to get there. So, starting using these ideas today!