Tips to Make Your Site Memorable and Engaging
How many websites do you think you use in a day? Countless, right? It’s easy to see that the web is a little oversaturated with pages, and you’re going to need to go the extra mile to ensure your site sticks in the mind of your visitors. This will have a huge impact on your long-term conversions, and the success of whatever your website represents. Here are some great ways to make your site memorable and engaging…
Make Written Content About the Reader
Yes, highlighting the benefit of a product or service and pointing your visitors towards your call to action are important things to consider when you’re designing a website. However, all of this starts with a thoroughly detailed understanding of who your customer is. Tailoring on-site copy to a precise, ideal customer is one of the most difficult things an entrepreneur will ever have to do. However, if you can hit the nail on the head, your visitors will go away remembering how well the website seemed to “get” them.
Sometimes, making your business unique and memorable is simply a case of adding in some new feature that’s still fairly rare and cutting-edge. Obviously, web design standards and capabilities are always in a state of change. What was considered professional in the early noughties is pretty laughable these days! Unfortunately, this is something you simply need to stay on top of. Add in some new feature, like a platform for live video broadcasting or a 360 graphic. Then, highlight it and use your navigation to direct idle visitors towards the feature. This will serve as one more thing that will make your site stand out from the rest.
Follow Up Regularly
A good opt-in form is more or less standard for modern business websites now. However, when it comes to really leveraging those forms, there’s a lot of variance from one business to the next. Once you’ve reaped those email addresses, you should make a point of following up regularly. Whether you go monthly or weekly is down to your industry and what exactly your visitors feel they’re opting in for. However, sending out regular follow-up messages can do a lot to set your site apart from the rest, and make sure your brand stays in the mind of your customers.
Keep the Domain Nice and Simple
This may sound like it’s way too basic to make any real difference to how memorable your website is. However, it can do great things for your overall success when you’re first getting it off the ground. When it’s hard to find you through a vague google search, a simple, snappy domain name can mean the difference between a potential customer giving up on your site, and coming back to find out more about it. Ideally, you want a short “yourbrand.com” name. While domain names can be very expensive – especially for a fledgling business owner, it’s one investment which has the potential to pay dividends in terms of how memorable your website is.