Looking To Increase Sales? Give Your Online Presence A Facelift

In 2017 every business is looking to find the perfect online presence. To boost sales and develop your customer base, you need to drive traffic to your website and social media channels. How do you do this in a world where competition is fierce and technical know-how seems to come at a cost? Take a look at each aspect of your company’s presence online and consider how you can improve visibility. You could have the finest product or service in your local area, but if nobody knows about it, you can’t demonstrate its features to your potential customer base. There are many simple ways that you can give your online presence an overhaul to increase sales.

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Website

You no longer have to be a professionally qualified web developer with years of programming experience to build an intuitive and easy to navigate website. By utilizing a drag and drop web builder or open CMS software like WordPress, you will have a refreshed look to your brand in no time. Alongside your new website, it is a good idea to look into the best FTP clients for Mac and Windows and select one according to need and budget. An FTP client will increase upload speeds of your larger files to your website and upload them in bulk saving you time rather than using the more sluggish interface of your web builder.

Ensure that your homepage is attracting your target market. Utilize color to mirror your branding and carry the same theme throughout your webpages, blog and any social media accounts you may have. Make your website intuitive and ensure it is easy to find your contact page and social media links. Uncluttered, simple design looks professional and instills a sense of confidence in the customer.

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Social Media

It is very rare nowadays to find a business that does not have a Facebook page or Twitter feed. To use social media to its maximum potential you need to be active. This doesn’t mean posting a random comment every fifteen minutes on Twitter or uploading meaningless pictures on Instagram. Your followers will not appreciate low-quality content clogging up their feeds. Post high-quality content once or twice a day. This could be a promotional offer or a link to the latest post on your blog. Develop a tone of voice for your company. If your target market is well educated young hipster graduates, your style could be chatty and witty. If your niche is more conservative, you could stick to a plain old professional and formal tone. Knowing your audience and giving them the content that they crave is vital to convert your social media traffic into sales.

The Internet is an incredible platform on which to show off your business in all its glory. By making your website and social media channels full of high-quality content and representative of your brand, you will be giving your online presence a well-deserved facelift, and you will inevitably see an increase in traffic and an upturn in sales.