Let’s Drag Your Marketing Department Into the 21st Century
Marketing is something that should always be at the cutting edge. If you want to progress and achieve more, it’s vitally important to make sure that your marketing department is dragged into this century. When your marketing plans belong to the past, don’t expect your target customers to get particularly excited about what you have to offer. Here are some essential tips for you to try out if you want to give your marketing plans a kick in the right direction.
Use Data and Analytics
First of all, your marketing department definitely needs to be using data and analytics to ensure that you know how things are going. This is not just about assessing the current performance of your marketing strategies either. It’s also about gathering customer data and seeing how it can be used to target your customers better. You can even use data and analytics to improve your website. You can make it faster, decrease downtime and find new ways to lower the bounce rate of the site. All of that is pretty much impossible to do if you don’t use analytics.
Encourage Risk and Innovation
Risk is something that many business owners can get scared of. But there is no need to be fearful when it comes to pursuing innovation. To be innovative and get ahead, you have to be willing to take risks. That’s just the way it is. Encourage your employees to do this, and don’t keep them on a leash. They need to be set free and able to go about doing their work as they see fit. When you give them more control over the work they do, they will show you what they can provide. This could be a massive deal. It could even lead to new and successful innovations for your company.
Give Video Marketing a Try
Video marketing is a marketing technique that uses videos to grab people’s attention. It really is as simple as that. Of course, creating videos that are capable of grabbing people’s attention is not quite so easy to get right. However, you should definitely give it a try if you never have before. It could be the thing that helps your business to turn around its fortunes. The videos you create need to be interesting, unique and able to offer something that people can’t find elsewhere. They could be pure entertainment, or you might want to offer something instructional. It all depends on what kind of company you run.
Do the Unexpected
Doing the unexpected and surprising people with your marketing tactics is really important. For example, guerilla marketing is a pretty big deal at the moment. This is when you go into the streets and do something unusual that people simply can’t ignore. There are so many ways in which this is important. It helps your business get noticed by people who haven’t heard of it before. And it also makes your business stand out as daring and unusual, rather than safe and boring.