5 Must-Dos Before Launching A New Product
When you are preparing for a new product launch day, it can be an incredibly exciting time. However, your focus tends to be about the success of the product, and they can get in the way of the cold, hard facts. There are a few things you can’t afford to take your eye off leading up to product launch day. Let’s take a closer look at what they are in our launch day checklist.
Book a launch event
First of all, if you want your product launch day to go off with a bang, you need to think about having a launch event. It might just be the difference between your release gaining some momentum and fizzling out in a few days. Look at suitable venues and try and build up some interest with other local businesses and media contacts. Get in touch with your local business office, too. Generate as much buzz as you can, and then prepare well so that you deliver the goods on launch day.
Develop your marketing strategy
When a product is about to launch, it is easy to forget about the all-important marketing. If no one knows it is coming, then no one will buy it – it’s as simple as that. Look into hiring an outside firm if you are struggling to get your marketing together, and they will give you the kick you need for success. Think about advertising in trade and industry publications. Also, look at a press release distribution service to help you get the word out. The more noise you make, the more chance you have of a successful launch.
Use social media
Social media isn’t quite the amazing tool for business that it is made out to be. But, for product launches, it’s a great medium for letting your customers know about what you are planning. Try to get your audience sharing info about your new product – you could even tempt them with special offers. The more people spread the word on your behalf, the less work you will have to do on your social media channels.
Create a blog
A blog can be an effective tool for letting people know about your new product. First of all, it’s ideal for SEO purposes. Using the right keywords can attract a lot of interest from individuals who are searching for similar products on the web. It’s also perfect for underlying your industry knowledge. It should also help give people the confidence to make more informed buying decisions. Finally, it can help you build a lot of buzz on your launch day, and you can use it in a creative way to get your message across.
Make final checks
Finally, the last thing you should do is ensure everything works correctly. You don’t want your website to break on launch day. Everyone should have a butter-smooth experience, from the moment they arrive until they hand over their cash. Check your site is robust enough to handle the extra volume, and ensure every last link is working. If there’s anything wrong with your site, it’s going to affect your sales.
Good luck with the launch – let us know about it in the comments!