How To Stop Shopping Cart Abandonment From Commuting Consumers
All too often marketing and sales campaigns focus on the ‘stable’ consumer. This term is referred to someone who is accessible for most than a couple of minutes, such as someone sitting on their sofa at home, or someone sitting at their desk at work, on their lunch break. If you’re among the hundreds of millions of commuters that use public transport to ferry to and fro from work, you may as if the market doesn’t cater to you. However, a business which realizes that time is tight for some and caters their website or app for such a market which does quick browsing and very little clicking can improve sales amazingly. More and more metros around the world are installing wifi hotspots, so commuters stay in touch with the world even, while traveling at great speed underground. This means while commuters wait for their train, they can afford a couple of minutes browsing. A no-nonsense quick and easy search and buy mechanic must be implemented on the mobile website and or app, to hook these customers.
Image source – Pixabay
Climb the ladder of rankings
Getting noticed is half the battle before your service and accessibility is bought and used by customers. Ranking higher up the results list of search engines should be a priority every business, small or large. However, this task requires constant diligence and the newest best of practice strategies applying to remain in a good spot. Fewer people scroll down the page, and even less will click more than three pages down the line. If they don’t find the result they want, rather than sifting through multiple website links, they’ll try and optimize the words in the search bar. It’s imperative that businesses employ great SEO tools to help improve their ranking. Avoid keyword spamming though because the engines will pick this up and automatically dismiss your website as something of less importance.
Pricing and shopping cart software
Avoiding hidden costs and be totally upfront with the customer. As they wait for their train or possibly browse while on the way to their destination, their patience levels are going to be low. With technology like the magento 2 app which offers m-commerce solutions, the shopping cart software is integrated into both digital and physical shopping experiences. Make the experience easier by exporting your products and categories directly from your website to a smartphone application for ease of use. A lot of customers will relinquish a quest to purchase something they like because of the added charges such as VAT which weren’t calculated in the original price of an item advertised. Therefore, nothing by the wholesale price will do. Leave out the mind games and basic luring techniques and just be plain honest about pricing.
Photo credit – Kadena.af.mil
Finally, when it comes to the shopping cart, this is the level above finalizing a purchase. A crucial part in the buying phase is the shipping cost, as price gouging for delivery will bring the momentum gathered by the customer to a dead stop. High shipping fees are a turn off unless for bulk buying, so offer consumers generously, free shipping for small purchases. One or two items will be the majority of buys your website will experience. Logistically, no customers should be too far to reach, but searching and confirming addresses is the first task. The software you employ should be able to find any address in the world, with distancing, region, country, street name all but short clicks away from being identified and selected by customers.