App Solutions To Grow Your Small Fashion Business at Lightning Speed
Have a liking for fashion, and everything that entails? The seasonal variance, the powerful statements, the sense of community? It can be a good feeling working in the fashion industry. At the end of the day, our time on this planet is limited, and so celebrating the aesthetic beauty and diversity in self-expression is one of the best ways to pay respect to that, and more importantly, enjoy it.
If you’re entrepreneurially minded, it’s likely that you’ve started your own fashion business. With the prevalence of the internet, it’s likely that you’ve actually done well in selling your own old clothing or vintage warehouse finds from popular online auctionhouses like eBay. You’ve been so successful as a small enterprise that you’re considering branching out and really making a big thing out of this.
Who knows, maybe one day you’ll have a team of people working for you, or better yet, you’ll be the one designing and setting the trends. For now though, there are a few ways you can increase your exposure, and as a result, your revenue.
The best way to do this online. But ‘online’ isn’t good enough. The following is good enough:
Instagram is the most popular photo-sharing application by miles, and it’s no wonder. Easy sharing features, beautifully crisp UI, and filters than can make any picture pop all serve to create a wondrous photo sharing platform. Why not host your clothing on there? It’s bound to look even more attractive when placed through a well-designed filter.
Another great feature is that when a user ‘likes’ your photo, that activity will be broadcasted to all of their friends. Friends hang out in groups and are likely into the same interests. If one user ‘likes’ your fresh pair of kicks for sale, it’s likely their friends will be envious and check out your store too.
If you want a more specific and targeted fashion store online, consider opening a Depop store. This app allows you to sell your garms through easily locatable means. Following people on Depop will eventually allow you build to build an army of followers yourself through connection alone. Much like Instagram, when a profile ‘likes’ one of your postings, that will then spread to their followers. You can tag the items to fit within categories, too. Depop also offers Paypal integration for ease-of-access purchasing. One downside is that because Depop is a relatively new store, it doesn’t have the support handling team as sizeable as eBay’s, meaning that conflict in transactions might take a while to get resolved.
Your Own App
If you really want to get professional about your store, why not develop an app? Having an entire square of your customer’s smartphone app list dedicated to your store is definitely more likely to yield you positive customer interaction. People look at their phones 100s’ of times a day, and so why not be one of the items they look at?
You might be wary about the cost of creating an app, but there’s no need to. Through online calculators, you can figure out what your needs will be, and then commission a development team to make one for you at a greatly reduced cost than you might originally think. This will cover a plethora of uses, such as persistent app profiles for your customers, the ability for them to contact you directly and securely and provide them with a feeling of exclusivity through app-user-only promotions.
You needn’t be carrying a top-of-the-range DSLR to take attractive pictures anymore. If you have a modern smartphone, there’s likelihood it has 4K image rendering capabilities. Utilize this when organizing your photoshoots, and commission a model if you like to make the offering even more professional. You’re likely to carry a spectacularly impactful statement over to your clients if you do this. It creates a much deeper message than just taking pictures of clothing on their hangers, or laid out on your bed. It shows that you’re here to set a trend, and that’s the assurance a buyer wants when they purchase your threads. All you need is a smartphone.
Through the methods listed above, you might like to promote your clothing brand or clothing app through a popular Instagram or social media personality. Fitness couples are all the rage these days, and will often look great decked out in your gear. Why not make the most of this for the ultimate subtle advertising method using the bounties of modern application tech. This will also be a great place to expose your app.
Technology and fashion are a match made in heaven. You just need to help introduce them.