Steps to Developing a Successful online Marketing Strategy

Year in and year out, online marketing is changing constantly. So it’s important to continuously learn new marketing skills as a business owner. Make it a habit to continue learning, so that your business will continue to grow. In this guide from What’s My IP, we will explore the use of new standards to create a sustainable strategy to promote your business successfully, and reach your real target market.

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Content

Content marketing is the creation and distribution of useful materials that help people solve their problems. To get quality traffic to your site and increase conversions, you really need to utilize content marketing as one of your strategies.

But, just writing articles and posting them to your blog is not enough. It is important to make them as high-quality and valuable as possible, so they stand out up against everything else. In order for content marketing to be effective, it must meet the interests of your target audience and solve their problems. This tool helps not only to earn the audience’s trust, but also increase sales.

Growing your business starts with truly understanding who your target market is, and then continually giving them value-adding content to meet their needs.

SEO

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SEO (search engine optimization) is the optimization of your website for search engines, which helps to bring your website to the first position in the search. The more often your site is found in search engines, the more visitors you get. And the more visitors, the more bookings you should have.

As technical (and scary) as it can sound, you need to put a priority on SEO. Here are a few steps you can take to get started:

• Correct all errors on your website. This will help Google to better navigate and “crawl” your website, which will help you out in the search engines.
• Have a voice on your website that you write in. Speaking of your target market, make sure you are communicating consistently to them across all channels of your website. Google will appreciate your unique and authentic voice.
• Publish consistent content. This can easily be done on your blog, and consistently posting and then sharing your posts can help drive traffic and rankings.

Video

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Video is becoming more popular to help promote your business or product. A video on your website can help showcase your personality while also increasing conversions. Video is a powerful way to connect with your target market, because you can really highlight what makes you unique.

Nowadays, your video doesn’t have to be professionally produced. More and more, viewers appreciate a video made from your smartphone or digital camera. Do your best to have a pleasing background and high quality sound, but don’t worry about spending thousands of dollars to have it produced.

Storytelling Infographics

Infographics are a fantastic way to “breathe life” into your website and blog. Infographics combine words, images, graphics, and stats into one powerful document. They are very popular and increase the clickability of your articles, both in search and on your site. People love infographics, they are willingly viewed and shared on social networks, and this is a great way to get your brand in front of new people.

While online marketing is constantly changing, that doesn’t mean that you should avoid using it to engage your audience. Most importantly, take action and get started today. Some of your smallest efforts can have the largest impact on growing your business.