Do You Have the Creative Skills to Become a Digital Marketer?
Digital marketing is a career choice for the creative. It’s something that offers almost limitless creativity, and you can do almost anything as long as it fits within your company’s limitations and your budget. Be it marketing on social media, with a website or even through typical online advertisement banners and pop-ups, digital marketing requires some creative skills to be successful at. But do you think you have the skills to become proficient at this job and make a business stand out? Read on to find out.
Are you curious enough?
Curiosity is one of the most important traits in anyone that has a creative job. You need to be curious as to why things work. You need to think to yourself “why does this logo draw in thousands of viewers while this other logo draws in just a dozen?” and you need to ask yourself questions such as “what colours would best engage my audience?”. There is both science and creative design behind marketing, and your curiosity is what will fuel your passion and ultimately drive your success.
Do you have the drive?
Speaking of drive, you need to be motivated to succeed in a market that is filled with talent and experts. Don’t neglect the possibility of being shunned by the industry because of your controversial or poor attempts at marketing. Your reputation is extremely important and unless you’re able to work hard and build up a good list of contacts, you won’t make it very far as a digital marketer. Although some people hire marketing teams to work for them, it’s sometimes better to go a freelance route and work with various companies to build a better portfolio and get more experience.
Are you able to network?
And to continue that thought, you also need to be able to network. Whether you work as a freelancer marker or not, you need to have fantastic communication skills to network with people. One of the smartest ways to make use of your digital marketing skills is to look into multi-level marketing. Essentially, this means building up relationships with several businesses and distributors in order to create a network of clients that help each other, and you rake in the money as a middleman. You can learn more here about the specifics, but in short, it’s a way to boost your income by utilising your creative skills as a marketer.
Do you possess creativity?
And of course, we can’t forget about the need to be creative. Creativity is in the eyes of the beholder, but it also takes a lot of studying and hard work to understand what true creativity is. A lot of people would look at a fine art painting and wonder why it costs so much for a few colours and lines, but it’s usually because they simply don’t “get” the painting. As a digital marketer, your designs and work need to be in a similar vein. You need to design things for specific audiences, yet you also need to make your promotional campaigns resonate with the general audience and not just a small set of people. Utilising your creativity can be difficult and there will be times when an idea is flat out rejected due to it not resonating with everyone.