Undeniable Proof That You Need Beautiful Website Design
Does your website look like it could have been created around the same time the World Wide Web debuted? Have you been ignoring the pleas of your friends and business associates to update it? Are you sneering at the idea that potential customers need a website to look pretty in order to trust it? Do you flinch at the word aesthetics?
If you said yes to the above questions, then you could be in trouble. The fact is that websites that don’t look the part get fewer sales than websites that do look the part. But what is “the part”, exactly? I’m sure you know what I’m referring to. I’m talking about those websites that look super sleek. They look like they might have been designed by a modern, millionaire artist. People look at them and are wowed by the aesthetics. (Stop flinching!)
It may be a hard reality to face. But people really do care about how something looks. Here are the ways in which beautiful website design can help drive sales.
It lends your website credibility
When your website design is sleek and gorgeous, it usually says one thing to people. It says you have time and money. And people always respond well to businesses that show these qualities in their work.
What “professional” means in the world of design has been a pretty fluid concept over the years. But today, it definitely refers to intuitive and awe-inspiring websites. Many digital marketing agencies, like Sync Digital Solutions, do advertising and website design. This is because sales and design are inextricably linked!
It makes it easier to find the product
A website with a poor design doesn’t just look bad. It also tends to provide a horrid user experience. One of the most important features of a retail website is the “sale path”. Take a look at your website. Pretend you’re a new user. What’s the experience of actually trying to buy something on you website like?
The information that is presented to the user needs to be clear. Where they should click in order to start the purchase process needs to be obvious. There should be as few clicks between site entry and purchase completion as is reasonable. All of this ties in heavily to what your website looks like!
It’s easier to spend more time there
Here’s a fact about human beings that you’ve probably figured out by now. We seem to like to spend a lot of time around pretty things. We love stylish things. We like to look at them, play around with them. We like simply being in their presence!
So when you have a beautiful website, people want to spend time on it. They want to start clicking around and checking out all the pages. Sure, some of them might just be looking for design inspiration. But as long as they’re spending more time on your website, what does it matter? And the longer someone spends on your website, the more likely it is that they’re going to buy something.
Never underestimate the power of beautiful website design!