No matter how big your business is, it will need a website. In fact, scratch that, it will need a killer website! I’ve got three tips that can help make your business website a lot better than it already is:
Set Up A Blog
In my opinion, every business website needs to have a blog on it. There should be a section where you can write and post blog content. This is an exceptional way to improve your website. You can blog about a range of different things. Why not write some posts about your business? Keep your customers updated with how things are going. I think this is a great idea because it keeps your customers in the loop, they feel closer to your business. Also, you can write about topics that are related to your business. Say you’re a web marketing company, you can write blog posts on various web marketing things. If you’re still not convinced that a blog will improve things, look at your competitors. I can bet that rival companies will all have blogs on their site; you don’t want your business to fall behind.
Increase Web Traffic
The main reason people have business websites is to promote and market their business. It’s a good way of gaining new customers. But, you’ll only see this benefit if your site is getting lots of visitors. So, you need to focus on ways to increase web traffic. Take a long hard look at your website SEO. Is it up to scratch? Are you performing well in the search engine rankings? If not, you’ll need to improve your SEO and, in turn, your traffic will increase. It’s also worthwhile that you look into other means of increasing traffic. Think about the impact social media can have on your website’s visitor count. Use it to drive people towards your website. A good website gets a good amount of traffic every day. An amazing website gets more traffic than any of its competitors. You want your site to be clicked on more times a day than all of your rivals.
Optimize Conversion Rates
When someone visits your site, they’re just a visitor. But, when a visitor buys something on your site, they’ve been converted into a customer. Every website will have a conversion rate, a percentage that determines how many people go from visitor to customer. You want to make sure that a high percentage of visitors turn into customers. To do this, you have to optimize your conversion rate. Make your website appealing, make people want to buy things from you. A good tip is to focus on your homepage. You should promote a product on your page, have a big image of the product and the price stated clearly. This can persuade people to buy it. Also, emphasis things like free delivery, good stuff that your business offers. If you can improve your conversion rate, then your website will be a lot better than it once was.
You may have a good business website already. But, with these tips, you can make your website even better. A brilliant website is one of the secrets to business success.