3 Ways Your Website Can Work Harder For Your Business
We are now seeing websites be the main point of contact for more and more businesses. The online model has a lot going for it. It has low overheads and allows you to reach millions of the clients at the touch of a button. But for it to be successful, you need to make sure that your web site is working hard for you. If you don’t currently have the client base or profit margin that you are looking it, it is possible that you need to consider your website strategy. Read on to find out how!
First of all your business’s website need to have an excellent user interface. That doesn’t mean it has to be super flashy and sophisticated. In fact, some of the best websites out there are simple, but easy to use.
You need to consider your client when designing the site. How do they see things? What is your most important product, put that on the landing page. How do they categorize the things that you do, don’t alienate clients by making things more confusing than they need to be.
SEO or search engine optimization is an important part of getting your website to work hard for you. The more natural style links to your business the better, as this will raise your order in search engines such as Google. This in, turn, correlates with a rise in traffic to your site, as companies on the first page get more hits. This is because it is where most people go to find the product or service that they are looking for.
That means as well as having a great site, you need to make sure that you are promoting through SEO links as much as possible.
You can get things like SEO packages online to help you. You can even get ones that are designed to help you reach the first page of Google in your local area now. These are valuable assets to your website strategy because many companies rely on local clientele. For example, if you are a plumber that covers the north of London, you will want your company’s site to come up when people search for “North London plumbers.”
A word of warning on links here though. Links to your site, and on your site are good they help people find what they are looking for. They also play into your SEO strategy. But, links that cause the client to just go around and around in circles cause more problems that they are worth. Remember clarity and usability are key here!
Another brilliant way of making your website work harder for your business is to offer a live support box. This is a live chat box, where your client can ask any questions to a member of staff (or a bot) and have them answered right there and then.
Remember, so many companies lose business because clients have a query and it’s too much hassle to email to the company to find out the answer. Having an a live chat box removes all that and allow the client to confidently make their purchase.