Why Your Website Sucks, And What To Do About It
We’ve all been there. We’ve all clicked on a website with a flashy title, expecting to find an amazing experience, and wound up with something terrible. We wanted a sleek, easy to navigate website, and we ended up with something that looks like it came straight from the 1990s. Terrible menus, unappealing visuals, poor optimization.
And because we’ve all had that experience, it’s something that we also want to avoid happening to our customers and visitors.
So why does your website suck?
You’re Not Using A Professional Designer
Many entrepreneurs want to save money and build their own website. This is admirable and shows that you have costs in mind when it comes to all aspects of what you do, including web development.
But, if you’ve ever spent any time with free website builders, you’ll soon notice a couple of problems creeping in. The most obvious are the fact that you’re not a skilled designer. Yes, you have an image in your mind of how you would like your website to look. But translating that into reality seems practically impossible. Whatever it is, you just don’t seem to be able to compose something that looks professional and is intuitive to use.
The other problem you’ve got is optimization. Often companies can go for years without doing the necessary SEO to catapult their website up the search results table. They tinker with the inbuilt tools but never gain any real traction.
For these reasons, it’s worth spending a bit of money on a third party web designer to do the work for you. As professionals, they’ll be able to take the idea that you have in your head and transform it into a reality far better than you ever could. Sites like www.doublespark.co.uk can do the design work for you and get SEO sorted to boot.
What you’ll end up with is something that looks far better than anything you could have possibly done by yourself. And your customers will thank you for it.
You’re Not Using A/B Testing
Another reason your website might suck is that you’re not using a nifty little tool, called A/B testing. A/B testing is a scientific way to find out whether you have the right web design. Suppose you’ve got two titles for an advert page, but you can’t decide which one to use. Both seem like they’d be popular, but without data, there’s no way to tell. You can use A/B software to direct 50 percent of the people to version A of the page, and 50 percent to version B.
Then it’s just a matter of waiting to see which version produces the most conversions. (You can read more about how it works at www.optimizely.com.)
A/B testing can be used for all sorts of applications. You’re not just limited to comparing two different pages with different titles. You can also see what web designs lead to the most conversions, the best landing pages and the best checkout systems. In fact, you can compare pretty much anything, so long as two different versions are available.