What Should Your Logo Say About Your Company?
Marketing, branding and visual communication is all about how you want your company to make people feel. So, what does your logo say about your company and your brand? It is something that will stay with your business, so you need to get it right. Create the right logo to fit your company and your personality and it will give the right impression to your customers. Here are a few things to think about when it comes to how your logo affects what customers will think about your brand.
Think about where you use your logo
You need a logo that can be used on all your outlets. Be that your social media accounts, your website or printed material. A quality logo that can be easily resized and looks good on a screen as well as printed is what you want to aim for. For example, when promoting your Physical Therapy business you need a logo that stands out online, on your signage and perhaps on your stationary and correspondence too.
Logo colour matters
Did you know the colour of your logo can make a big impression on how people feel about your business? Think about some famous brands and how the colours of their logos make you feel. Red is said to have high energy, blue a trusting colour, purple is considered luxurious whereas green is associated with nature and understanding. When choosing your logo colour, you should consider what feeling you want to portray to your customers.
Will it stand the test of time?
When you are starting a business, you want to show yourself off but you also want a logo that will last. What is fashionable today might be quite different to what will be popular in ten years time, so keep this in mind when choosing a logo design. You want a design that will complement your growing business and show what you are all about.
The simpler the better
You may think a complex logo design will make you appear more professional. However, if a design is too complex it will be difficult to replicate and is not so immediately recognisable. A simple strong design is much more likely to keep attention and become a focal point for your brand. It is also more likely to grow with your business too. Again, compare your potential logos to competitors and big brands to see what works for them.
Does it showcase what you do?
Whilst your logo does not need to explain what your business is, it is helpful if it conjures up the feeling of what your company is about. That visual stimulus is what you are looking for to make your brand memorable and recognisable. So, if you are a swimming school, the colour blue and waves or a duck may showcase what you do. Or for a marketing agency clean lines and block colour may do the trick. Just remember, you need to be happy that it represents who you are.
How does your logo design fit your brand?
Whether you are just starting out it might be hard to decide what your logo will say about you. But follow the top tips of choosing the right logo colour, keeping it simple and creating a symbol that will last with your business. You can’t go wrong with that.