The Website Features That Will Increase Traffic
Whether you have a business website, personal blog, or online store, a good user interface is the single most important factor when it comes to the success of a website. The way your website is designed could be affecting the amount of visitors it gets. If you want to know how to improve a website, and increase traffic, consider these changes. you’re guaranteed to boost the traffic to your site.
Improve Website Features to Increase Traffic:
Focus on Speed
The faster your website is, the more likely it will be to rank highly on search engine results pages. People will also be much more likely to hang around if the website is fast and smooth. If it takes forever for each page to load, they’ll simply end up heading elsewhere for a better experience. You can make the website faster by upgrading to a better host or by reducing the images on the page. Pages that have lots of large images will take longer to load. You could replace background images with lightweight background gradients. You could find a company that specializes in website design and development to help you with this.
Build a Community
If you take the right approach, it is possible to create a sense of community on your website. Of course, all website are different, so it depends on what yours does. But if you produce content, it’s easy to start a debate and build a community around the content you produce. To do this, you should set-up a comment section where people are encouraged to give their opinions. You’ll have to moderate this though to make sure that people don’t start arguments and cause offence to other users.
Give People Clear Options
When people arrive on your homepage, you need to make it clear what their options are. They should be left looking for links to other pages on your website, it should be made clear to them. If you fail to do this, they’ll simply log off your website and not come back. That means you’ll be missing out on short-term visits to other pages on your website and long-term return visits. This is a big mistake, and it won’t help increase traffic figures in the long-run. So, put a banner at the top of your page that provides links or a drop down menu to other sections of the site.
Cater to All Platforms
Nowadays, lots of people visit websites on their phones and tablets. If you want your website to be visited by those people, you need to make sure that it caters to them. So, if your website isn’t already equipped with a responsive design, you need to put one in place quickly. This will allow people to view your website on handheld devices as well as on ordinary desktops computers and laptops. The number of people visiting websites on their phones and tablets is increasing all the time, so you need to get up to date.
If you want more people to visit your website, you should try to get the people who do already visit to spread the word to their friends. This is known as getting referrals. You can encourage people to do this by simply asking them. Or you could offer rewards to people who get people they know to buy from your company. This is a great way of spreading the word about your website and increasing sales in the process. It’s an idea that you can’t afford to miss out on, so give it a go.