Your website should be designed in a way that maximizes the user experience at every turn. If this is not currently the case, you need to make changes. To know more about how to make your website user-friendly, consider the following steps.
1. Display Your Logo at the Top of the Page
The first thing people should see when they click a link to your website and the page loads is your company logo and name. This is a way of instantly telling visitors to your website that they’re in the right place. It’s a very basic tip, but it’s amazing how many websites try to be too clever for their own good and end up failing. The logo of your brand should be at the top corner of the page, visible for all to see. No matter what else you do, this is one thing that you can’t afford to forget about.
2. Test How User-Friendly it Currently Is
Before you can go about making the necessary changes to your website and how user-friendly it is, you need to know how good it currently is. You can only do this by allowing an external expert to look at your website and judge how user-friendly it is. There are plenty of organizations that can offer you a user experience review. When you get the results from this review, you will be able to draw up a plan of action and decide which changes are most important to make.
3. Create a Clearer Layout
In terms of your website’s design, the most important thing it should have is clarity. If it’s not clear, people will have a lot of trouble navigating the website and finding the content they want to get to. You should make it clear what the different sections of the website are. If you can do this, you should make it a lot easier for people to see everything you have to offer. This should also help to encourage return visits to your website, and that’s essential to your long-term success.
4. Improve Loading Time Speed
A slow website will never satisfy visitors properly because they will get frustrated with waiting around. If you have a problem with slow load times, you should get to the core of the problem. More often than not, the problem lies with your web hosting service. It might be time to switch your host to a more reliable provider if you’re not getting a high-quality service from your current provider. There are plenty of different web host providers out there, so find one with a reputation for speed. It might mean spending a bit more cash, but you get what you’re willing to pay for.
5. Don’t Overwhelm Users with Content
There is such a thing as too much content on a website. You don’t want to overwhelm people when they arrive on your website; you need to ease them in. It’s not just a question of quantity though; it’s also about how that content is presented to the user. To make it as user-friendly as possible, you should make sure that you don’t use big blocks of text. You could break it up with a few images and videos. But you don’t want to then fall into the trap of overloading the website with videos and images that can waste space and slow down the page.
A search function on your website is very useful for people. It allows people to find exactly what they’re looking for when they’re on your website. If you don’t have a search function, people will be forced to spend a long time searching manually for the thing they’re looking for. Nobody wants to do that. And many people will simply choose to not bother and head to another website instead. It’s relatively simple to add a search function your website, so you have no excuse for not going ahead and doing it as soon as possible.
7. Go Mobile
More than half of all internet usage now takes place on mobile devices. And these devices require your website to be designed in a specific way to make sure that they remain functional for mobile users. If your website doesn’t have a responsive design, it will become very difficult for people to use your website how they want to. You can’t dictate how people should use your website. You have to look at the real world trends and then adapt your website to suit them. And with a great push towards mobile now taking place, you need to get up to speed.
The Gesture and Interaction Engagement solution from errnio adds a new engagement layer to your site and enables several gesture based actions to be added to any mobile browsing session. This tool enhances user experience, engaging your visitors with your content on mobile. This simple addition to a mobile site create much more enhanced interactions on every tap, swipe, scroll or zoom of a user in the site. Even more, it makes sure to offer your content on each interaction, which ensures more page views and circulation on the site. The entire code is simple plug-and-play, indexing your content and serving it automatically, while you’re left with fun stuff like picking colour theme to match your site.