Three Unusual Ways to make your blog stand out
Blogs are a hot property right now – it seems like everybody has one, and that means it’s becoming harder to stand out. For many, a blog is the main channel for their business and the best way to connect with potential customers and build relationships. But if you want to make a profit from it, it’s becoming much harder. Thankfully, there are still relatively quiet channels where influencers and businesses can carve a niche and make sure their site stands out. Here we look at four unconventional ways to make your blog stand out:
Differentiate your homepage with killer design
In today’s quick-fire, visual digital landscape, sites with poor design won’t keep readers. Even blogs with strong design need to constantly update and innovate in order to give their visitors something fresh. So think beyond the tired 2/3 column layouts and create the unexpected. It could be a jaw-dropping image, or a piece of amazing video content – the web is a visual medium and capturing people’s interest begins from the very first click. Using visual effects on a homepage banner to add a subtle bit of movement on the page can also make for a more dynamic look. However, always remember that usability is king – great design doesn’t work if it obstructs the flow of traffic around your blog.
Consider a podcast or newsletter
The one thing that will keep people coming back to your site is making sure they feel like they have a deeper relationship with you or with your business. One way to increase this is to find additional platforms that allow you to become part of their lives outside of your blog. Look into developing a newsletter that lands right in people’s inboxes – but make sure the content drives them back to your blog. Similarly, podcasts are a great way to reach people in their homes and cars. If you don’t fancy building one of your own, find a podcast with a suitable topic and investigate advertising and sponsorship opportunities. Make sure your adverts are a quality affair but not skimping on production values – considering hiring a professional, like Sam Devereaux Voice Over, to give your podcast a polished touch, and be prepared to pay for a freelance producer if your in-house skills aren’t up to scratch.
Find your unique voice
Achieving stand out can be as simple as striking an authentic note. You can do this by cultivating your unique voice in the blogosphere. Spend time looking at other sites, corporate and personal, to discover what tone of voice and phrasing appeals to you. Again, looking into hiring a web copy professional can help, like Copyhackers for Hire. It can bring a fresh perspective to your content and help you to discover exactly what note to strike to connect with your readership
Unlock the power of infographics
Infographics are another great way to increase the reach of your blog, as they can be shared on sites like Pinterest and relevant topic boards on forums. A good infographic on an engaging topic that provides useful information to potential readers can be shared widely and even go viral – so make sure it’s prominently linked back to your platform. Make it humorous and stylish – start off using platforms like Canva to build low-cost shareable graphics and eventually you may want to investigate using an affordable infographic designer on a platform like Upwork.com.
Making your blog stand out is a continuous challenge of innovation that will test your powers of creation- but that’s the fun part.