The Heart Of Digital Marketing
Where is it exactly? If you really want to just sit down and research the best advice for your digital marketing endeavours?
We all know the process of going through page after page of information, and perhaps only taking away a handful of usable knowledge. Also, because of the nature of digital marketing, the goal posts not only move each day, but the sport itself transforms each moment, so – today we’re here to talk about a simple and practical way to be at the forefront of what’s happening in the industry.
The Data Race
It’s crucial that the way we research matches the dynamics of the area we hope to perform in. A cross country runner can’t improve their stamina without running across uneven terrain, in the same way that a doctor can’t learn what they need to know by on-the-job training alone. But how do you become an expert in a landscape as wide and changeable as digital marketing?
One idea is to start following the world’s leading minds in the industry on social media. However, as any I.T. professional will tell you: if you put junk in, you’ll get junk out. Social media platforms like Twitter are the strongest example of this fact.
So how do you know who to trust? Well luckily, a benefit of the exposure from certain platforms is that your success (or lack of) becomes transparent, and it’s rare that a person will rise to the top of the digital marketing industry unless there is a consensus that they are good at what they do.
Let’s take a closer look at the credentials of each digital marketing expert in this list.
The Anonymous Teacher
So let’s say that you add each digital marketing expert on this list to your Twitter account. Ironically, this is also like being taught by an anonymous teacher, with all the benefits of a classroom that’s open 24/7, without your pocket being lightened at the same time.
There are many other benefits as well, such as the nature of the content you are learning having the exact same flexibility, relevance, and progressive nature, as the field that you are hoping to apply it to.
It’s impossible to guarantee the practical use of every tweet that a digital marketing guru posts, but one thing you can be certain of is: this individual makes money from their online activities, and they have learnt their trade by being succinct within many layers of thought.
The Polymaths Are Taking Over…
That probably sounds like something from a sci-fi movie, but in all seriousness – the polymaths, those who have been gifted with expert skill levels across multiple areas, are the ones at the forefront of digital marketing.
Take Rand Fishkin for example. He’s at the top of the list we mentioned earlier, and is your friendly neighbourhood digital marketing, investment, public speaking, and tech startup expert. That’s naming only a few of the man’s talents, and it’s enlightening to just watch him speak, let alone read the constant updates he provides his 375k plus followers on Twitter daily.
Anyone who is a modern success in the digital world is normally adept at multiple professional skills, foregoing the need and cost of outsourcing as much as possible. Of course, there will always be the need to work with other specialists, but the true point is to understand how the mind of a digital marketing expert works, assimilating their advice, and adapting it for your own brand’s direction.
Create Your Own Dynamic Library
You could even create a new Twitter account that is focussed purely on digital marketing advice, as a source of up-to-date inspiration for whenever you need it.
Whether you’re looking for the lighter side of how marketing works, like Ethan Decker talks about in his candid TED Talks presentation, or you want to get down to some of the more tech focussed areas, one of the most enjoyable things about digital marketing is being involved with a constantly evolving opera, that can entertain as well as provide invaluable and pragmatic information.
So let’s have a chat with some of the world’s leading practitioners of the art, and tap into their daily advice on how to develop your own voice in the digital marketing arena.