The Golden Rules of a Successful Blog and Why You’re Breaking Each One
Creating and managing a blog is, in all honesty, pretty easy. You write of posts now and then, share it on social media and occasionally respond to comments. However, if you want to turn your blog into a business or at least make a profit from your efforts, then it’s a completely different story.
There are a hundred and one different things to think about when running a blog that you want to turn into a success. You need to think about your audience, your brand, the messages you want to get across and also your influence. With all these things in mind, it can be incredibly overwhelming and you’re unlikely to turn your blog into a success without careful planning.
Something that can give you a serious advantage over your competitors is understanding some golden rules in blogging. Most, if not all, bloggers have at some point broken these rules. But with some thorough understanding and careful considerations, it’s possible to right those wrongs and turn your blog into something incredible.
Without further ado, here are some golden rules in blogging and what you’re doing to break them.
Define Your Own Audience
One of the biggest problems that most bloggers face is burnout. When you’re out of ideas or have no clue what content to produce, you face burnout which is essentially a combination of writer’s block and also feeling disconnected with your audience. Instead of letting your audience decide your content, set your own trends and write what you want. Don’t let peer pressure push you into creating something you don’t like. If people start to dislike the content you’re writing about, then it’s a good idea to take what they say with a grain of salt instead of trying to please one or two people with a loud voice. Define your own audience—don’t let them decide what content you will write. If you’re having trouble, then look at this wonderful article from https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter-2/ to help you define your target audience.
You Need Technical Skills
Don’t think of blogging as a purely creative endeavour. Yes, the content you are selling to people is essentially writing which is a creative skill. However, you’re not just writing—you’re blogging. You need to worry about things such as search engine optimisation to improve exposure, you need a social media account to spread the world and make people aware of what you’re doing, and you also need some web design skills to make your user experience better. You can hire services like mediatribe.com.au/how-we-can-help/search-engine-optimisation/ to help you with your blogging, but it’s going to cost a bit of money and will be an investment you need to carefully consider.
Failing to understand these concepts will ultimately result in poor success with your blog. If you’re serious about turning your blog into something popular that can make a profit, then you have to learn some technical skills and be assertive with the types of content you create.