Ways You Can Take Your Marketing Strategy To The Next Level
Starting a company is a big decision and part of your business plan that you will be writing for it includes many different pieces that will make up your company. This includes how you plan to manage your finances, the forecast for the next few years for your budget and your marketing plan. The first step for any new business is to plan as much as possible and planning a marketing campaign is the sure-fire way to gain some success. There is so much more to a marketing plan than simply discussing the best digital or print marketing techniques. Having a good idea about the basic outline for your marketing strategy is important, but knowing how you can push your marketing strategy to the next level is going to shape how successful your company will be.
You have to consider your content marketing strategy alongside your social media strategy in your overall marketing plan. Businesses worldwide have cottoned on to how social media can change the outcome of their business and how the public will view them when online. There are some fantastic ideas out there to help your marketing strategy go from standard to out of this world, and we’ve put together some of those ideas for you here:
Goal setting is important. Planning out and launching a successful marketing campaign is going to greatly depend on the goals you set for yourself. When you are making your plans and writing your lists, you should ensure you aren’t doing it all as a single marketer. Get a team on board to help you out and when you choose people to come on board with you, you should ensure that you all have different specialties. Have one person who knows print marketing, one who know social media and one who knows about content. Two heads are better than one, but five heads are better than two and setting goals together before executing them into the business is how you bring your strategy to the next level. Utilise the help of companies like clone-media.co.uk to help you get engaging print content and branding materials. Harness the power of social media in your goals and aim to have an end date for new product launches. Break down the list of things you want to achieve and spread the love among the team – work together to achieve it all!
Have more than one end date. Getting too wrapped up in your goals is a sure-fire way to forget where you are. Goal setting is absolutely important for a marketing team, especially when planning to launch a new service or product. However, a long-term goal can feel too far out of reach for your team and mean that you can easily lose sight of what you are aiming for. Set your team small goals and milestones to hit – so that achievement is not too far out of reach. This can boost your confidence, especially if you are a new business who is getting off the ground. Those smaller pats on the back can make a huge difference for your long-term goals!
Own your weaknesses. You could be a master of marketing and your business may be projected to be an awesome success. However, even the most accomplished of business owners are not the rulers of the world and you have to be able to let go of some pieces of your company and entrust those to other people. Hire in a head of marketing to oversee the team you’ve put together and end up with a marketing strategy that is out of this world. If you know you aren’t going to be the best with content, hire some remote freelancers to do your content for you. The key to your marketing strategy is to know your strengths and play to those, while owning your weaknesses at the same time.
Keep up with the times. Last year, the most important part of your project may have seen you spend more money and focus on the content marketing side of your strategy. However, what worked for your strategy last year may not work exclusively this year. Check out these trends for marketing in 2017 and plan your own strategy around these trends. Think about how your customers are engaging with your company, and make your marketing strategy work around what your customers want. Up your company blog posts and utilise social media. Give your company website a huge overhaul with videos and more engaging animation so that you can reach the people the way they want to be reached!
Get involved in the community. Your company as a small startup has to be tuned into what is going on in the local community around it. Large companies and global corporations generally don’t tune into the local people in this way, setting them apart from small businesses. Get involved with any and all local charities and fundraisers that you can. Auction or raffle off products that you are launching and utilise print marketing with leaflets and brochures. Hire people to take these door to door and collaborate with local shops that can possibly advertise your company in their shop window. These are rather basic advertising options for businesses but are often overlooked. Creating QR codes like these and having them advertised on bus stops and subway posters for people to discover more about you can keep some of your custom fairly local. When the community is thriving, your business closely follows suit and you need to keep an eye on what you can do for the community and give back.
There are so many more ways your marketing strategy can be thrown into the next level, and it’s up to you and your team to smash the barriers that other companies have set and go further than they do. You need to be seen and you need to be consistent with your strategy to make that happen. Anything less than that and you won’t be as spectacular as you could be!