Those involved in advertising know that the size of the global advertising pie remains roughly constant at around $500 billion. As a result, whenever a new marketing channel enters the fray, it typically succeeded by eating up the market share of other marketing methods. This decade, digital marketing has been by far the most successful […]
One of the biggest technological wake-up calls that businesses received in 2016 was the explosion of social media. Social media itself has been a very dominant force all over the world with millions of active users online every day, posting billions of Tweets on a regular basis and generating an incredible amount of internet traffic.
Where is it exactly? If you really want to just sit down and research the best advice for your digital marketing endeavours? We all know the process of going through page after page of information, and perhaps only taking away a handful of usable knowledge. Also, because of the nature of digital marketing, the goal […]
We’re living in an integrated world. Not only are we constantly connected to a wealth of information that helps us get the facts on just about any deal we come up with. Even the way we interact with other parts of the physical world is becoming digitally dominated. The entirely brick-and-mortar shop is getting slowly […]
Success is business is heavily reliant on being able to provide a service that is tailored to your target market, but what does this mean, and how you can you encourage engagement and interaction with your audience? If you’re a business owner looking to be more sociable and approachable, this guide should come in handy.
There are an awful lot of websites on the internet. Getting people to click on yours and not one of the many others requires some careful strategizing. How your website looks shouldn’t be your only concern – you also need to take measure to signpost your website and make it more click-friendly. Here are a […]
There’s a lot to be said for video logging – or vlogging. For some, it’s the easier alternative to letting other people in on your life through the blogging platform; for those who don’t like to sit down and type out what they want others to know, it can be a lot easier just to […]
You might be proud of the fact that your website gets around 200 unique visitors a month, but let’s face it; that’s not an achievement worth writing home about, is it? You’re likely reading this blog post because you want to drive more traffic to your site. Plus, you’d like for most of those visitors […]
Blogging. It is that term that was kind of dismissed when it first came onto the scene and something that people then became annoyed that hadn’t started doing earlier. The reason people got annoyed about being late to the party is because it has an incredible way of adding value to what people are doing. […]