successful web site

The 4 Things You Need For A Successful Web Site

When building your website, it can be easy to get carried away with the most sophisticated design and technology, but if your website isn’t actually serving its purpose of bringing you paying clients, or at least solid leads each and every day, then your fancy design was nothing more than money down the drain.

To make your website work, it’s honestly best to just keep it simple, and really you only need about 4 things to actually make that happen.

successful web site

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A clear point:

Once people get to your website, they want to know more about you, what you do, and how you can help them, so now is not the time for fancy jargon that they don’t understand, but it’s time to really make it clear within the first sentence why they should choose to work with you and what you’re all about. Don’t be talking about twenty different things on your homepage or landing page. Make it about one thing, so they don’t get confused and end up leaving.

A strong call to action:

A call to action is simply the step you want people to take after arriving at your website. For example, you may want them to book a free consultation with you, buy your product, sign up for your newsletter, or something else entirely. Whatever you want them to do, make that very clear and stick to one call to action per page, because as above: people who are confused by what action you want them to take will rarely take any action.

Strong copy:

You can have the prettiest website in the world, but if your message is not speaking to the right people, then you risk two things. One, is you risk that people just come to your website, and because the copy doesn’t speak to what they need or think they need, then they leave almost as soon as they arrived. The second thing you risk is that you attract the wrong people, and those are sometimes worse than not attracting anyone because then you have to deal with things like firing nightmare clients. So, the copy on your page is so much more than just words, it really has to speak to the right people, keep them engaged, and ultimately lead them to become a customer. If you don’t feel like writing your own copy, then hiring someone to write it for you is a good way to go.

Search Engine Optimization:

SEO is the process of using certain keywords and phrases that relate to what your site is about, the services you offer, and actually then allowing people to find you on search engines like Google when they search for something using a relevant keyword or phrase. Due to SEO being slightly more complicated than just entering the right keywords on the page, it’s recommended to hire a professional like SEO Hero to help you get the best results with this.

Hopefully these tips will show you that building a website is not as complicated as you think and that keeping it simple will always be better than spending money you don’t have to spend on fancy designs.

My name is Sarah Sparkle, a Web and Graphic designer. I am passionate about all things design related including web, character, and graphic design.

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