Networking Made Easy: How to Spread Your Business’s Influence
Take a look at your clients and customers. Are you satisfied with the amount of business you are making, or do you think your business is more than capable of taking on more clients and providing more services? The growth of a business is often dictated by its influence, but that’s something that is hard to grow without the proper resources and strategies.
What is influence?
First, let’s start by determining what your influence actually consists of. Let’s say a company proposes something like a new product that promises to beat out all of the competition—including you. If you plan some strategic advertisements to go against this new rival of yours, then you could influence a large audience to not buy into their claims and stick with your products. In some cases, if you have enough influence you won’t even need to do anything about this new competitor and your customers will still remain loyal to you.
For a real-world comparison, take a look at Apple or Samsung. Apple released the iPhone 7 which contains no headphone jack, something that upset a lot of people and spurred a lot of hate for the company. However, they are still in business and the iPhone 7 is still doing extremely well. Likewise, Samsung’s Galaxy Note 7 had a string of explosive incidents, but the company is still standing and their new phones are going to be as popular as ever. Were it a lesser company, they would surely go bust and no one would trust their products anymore because they have no influence.
Method 1: Networking
Spreading your influence is easy if you know the right people. Getting friendly with influential figureheads, reviewers and even your audience is a great start for networking. You want to be a reliable company that always meets their promises and never fails to deliver. Should you fail something or make a mistake, you fail gracefully and make amends for any trouble caused by the mistakes.
Method 2: Exposing Your Product
The more people know about your product, the more likely you will sell it. Setting up an exhibition with the help of exhibition stand builders and placing them at strategic locations around shopping centres and trade shows is a good way to put your products into the consumer’s hands for them to try it out themselves. Hand out samples, give out review copies and accept requests for people to review your new items.
Method 3: Promotions
Promotions are expensive but reliable. Setting up an advertising campaign is a great way to increase your exposure and get people talking about your product, but the results heavily depend on what kind of promotional material you decide to use. Targeted internet marketing and banner adverts work, but your business might also thrive on traditional advertising platforms such as television and radio.
Method 4: Controversy
It’s a gamble, but if you do make wild claims about beating a competitor and you actually meet those expectations, you’re going to be making a serious amount of money and turning a lot of heads. If you are confident that you can keep making controversial statements and back them up comfortable, you will have a company that every owner business owner will fear.