site optimization hacks

Supercharge Your Site With These 6 Optimization Hacks

Performance is everything when it comes to website conversions. If you want people to buy something or interact on your site, your pages need to be quick to download. Plus, they must also be easy to render in the user’s web browser. If your site content takes a long time to download, you’ll do more than just annoy your visitors. You will most likely cause them to abandon your website!

It’s not all bad news because there are steps you can take to speed up your site. In fact, here are six such examples that will make your content lightning-fast to download and view! Here is what you need to do:

site optimization hacks

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1. Lower the amount of resources on each page

Do you have a plethora of page content such as Flash animations and CSS files to download? Perhaps your website is image-heavy and takes forever to download? The first thing you need to do in your quest for web optimization is to decrease your page resources.

2. Move hosts if your server is slow

Do you have several websites hosted with the same company and on the same server? And are they all somewhat slow to access? If so, your host could be a major bottleneck! Check the ping rate from your computer to your web server. If it’s high, check from a few other locations too.

Should the ping rate still be high, it usually means your host isn’t offering an efficient server. That means you should consider moving to another hosting company.

3. Compress your content

Did you know that you can enable GZIP compression on your hosted files? In a nutshell, compression allows your content to get downloaded faster. Plus, it doesn’t have an adverse impact on things like image quality. If you’ve got an Apache web server, use the mod_deflate directive in your .htaccess file.

4. Cache seldom-updated files

Things like images and CSS files rarely change on a frequent basis. As that’s the case, why is your server asking your visitors to download new versions of those files? It makes sense to enable caching on your web server and site. Some hosts use a system called Varnish that automatically caches files to make life easier for website owners. Find out how to enable it on your host.

5. Use a CDN (Content Delivery Network)

Services such as Amazon AWS allow you to store files in the cloud (Amazon S3) and distribute them to local CDN endpoints (Amazon CloudFront). What that means is copies of things like images, CSS and JavaScript files can get downloaded quickly, wherever people are in the world. They are super-cheap to use and complement your existing hosting solution.

6. Make your images smaller

Last, but not least, you don’t need to make image files large if they just get resized to thumbnails or small embedded photos! You can use programs like Adobe Photoshop to bulk resize your images. Alternatively, you can use some simple web-based tools or even plugins for CMS platforms like WordPress!

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My name is Sarah Sparkle, a Web and Graphic designer. I am passionate about all things design related including web, character, and graphic design.

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