Supercharge Your Site With These 6 Optimization Hacks
Performance is everything when it comes to website conversions. If you want people to buy something or interact on your site, your pages need to be quick to download. Plus, they must also be easy to render in the user’s web browser. If your site content takes a long time to download, you’ll do more than just annoy your visitors. You will most likely cause them to abandon your website!
1. Lower the amount of resources on each page
Do you have a plethora of page content such as Flash animations and CSS files to download? Perhaps your website is image-heavy and takes forever to download? The first thing you need to do in your quest for web optimization is to decrease your page resources.
2. Move hosts if your server is slow
Do you have several websites hosted with the same company and on the same server? And are they all somewhat slow to access? If so, your host could be a major bottleneck! Check the ping rate from your computer to your web server. If it’s high, check from a few other locations too.
Should the ping rate still be high, it usually means your host isn’t offering an efficient server. That means you should consider moving to another hosting company.
3. Compress your content
Did you know that you can enable GZIP compression on your hosted files? In a nutshell, compression allows your content to get downloaded faster. Plus, it doesn’t have an adverse impact on things like image quality. If you’ve got an Apache web server, use the mod_deflate directive in your .htaccess file.
4. Cache seldom-updated files
Things like images and CSS files rarely change on a frequent basis. As that’s the case, why is your server asking your visitors to download new versions of those files? It makes sense to enable caching on your web server and site. Some hosts use a system called Varnish that automatically caches files to make life easier for website owners. Find out how to enable it on your host.
5. Use a CDN (Content Delivery Network)
6. Make your images smaller
Last, but not least, you don’t need to make image files large if they just get resized to thumbnails or small embedded photos! You can use programs like Adobe Photoshop to bulk resize your images. Alternatively, you can use some simple web-based tools or even plugins for CMS platforms like WordPress!