Leaving an Impression: Ways to Reward Your Loyal Customers
There are many ways to make your business memorable, but nothing spells “loyal customer” like giving your consumers a reward for sticking with you. Be it a loyalty card, a message on their birthday or a customized gift, there are hundreds of ways to reward loyalty in business.
Your brand name is one of the most powerful facts of your business. Think of other larger businesses that you aspire to overtake one day and you’ll see that they all have a common theme: an excellent and memorable logo. However, this logo isn’t so memorable due to an ingenious design that plays tricks on our mind, it’s just a combination of knowing the company behind the logo and seeing it no matter where we go.
As a result, it makes sense to have branded and personalized gifts to give to your loyal customers. Promotional playing cards are one such option, but there are other options such as personalized stationery sets, signed versions of your latest products and so on. Whatever you give, it must be good quality and can’t be tacky or cheap with your logo attached to it. Quality products will give the image that your business cares.
A loyalty scheme is perhaps one of the easiest ways to make your consumers feel like they’re being rewarded for using your business. It can be something as simple as a card that gives them points on their purchases, or you could hand them a card that gives them free coffee or tea when they shop at your premises. There are plenty of ways to utilize a loyalty scheme, but it’s important to remember that the more complicated it becomes, the less likely your customers will feel like they’re being rewarded and the more they’ll feel like they have become a statistic.
To fix this, ensure that everything you do is behind the scenes. When they accumulate points, don’t give them an entire shopping list of things they can spend those points on. Instead, try to send them regular vouchers, gifts, and letters that explain what they can redeem and give them meaningful choices.
The best way to make your customers feel valued is to offer them preferential treatment. Get them into fast-track lines if they have to queue, offer them faster delivery, and make sure they come first when it comes to support. The only thing you need to worry about when planning out preferential treatment is that your other customers shouldn’t feel like second-class citizens.
Your business should offer a good service to everyone, but if you do plan to give preferential treatment to your loyal customers then it must be above and beyond what you are already offering, and the requirements to get that service have to be prestigious.