Is It Time To Reach The Next Level For Your Business?
There is no denying the fact that running a business is tough going. There are so many obstacles on the journey from starting up to becoming successful. When is it even the end of the road? After all, a business can just grow and grow, be sold, collaborated, the options are endless.
But I think we aren’t looking at the bigger picture. Starting up is actually rather exciting. It is the unknown. It’s trying new things and different strategies. It is seeing what works and what makes people tick. Maintaining it is your ongoing struggle. However, at what point do you think you need to take that next step? Move things forward? Expand? It’s yet another fork in the road on this business journey. Which is why I thought I would share with you some of the things to consider if you find yourself in this decision-making territory.
Next level means better branding
You may have been happy to start up with some straightforward branding for your business and company. After all, you may have been testing the water to see if your business idea was a success. Taking your business to the next level means considering your brand and looking at things in a whole new light. Take a look at competitors and see how their branding looks. What do they do differently to you? Is the logo eye-catching and the strapline striking? Do they have a clear website layout? Investing in your brand is key as this tends to be the first impression you get to make on a potential client or customer. One main area that would need some focus is your website. Everything is done online these days, and so many people will take their computers and tablets to hunt out their next grocery delivery, shopping haul or purchase. Your business needs to have a site that is easy to use, full of information without losing the attention of the person looking at it. If web design isn’t something you are strong at, then seek out a company that provides that very service. Having an expert in the field could be one of the best investments you make in your business.
Is it time to expand your premises?
Your shop front or office is another place to potentially do business from. Perhaps you may not have even ventured further than your laptop, mobile, and any cafe offering free wifi. It is time to get serious with your business premises. Especially if expansion and moving your business forward is on the cards. You may be in a position to start hiring people to progress your customer relations. You may want an office space to conduct business face to face. Your premises that you choose be that a shop front or an office space says a lot about you and your business. Think about the locality of it, especially if you want to attract footfall. Think about the space you have and of course the overheads it may create. It may need some further investment, but the potential for having that space is massive for you and your business.
Take a look at your marketing strategies
The odd Facebook status update or Twitter retweet may have served you well in the past, but if you want your business to grow it;s time to think about your marketing strategies and get a plan in place. People look to social media profiles of businesses to see if there are any reviews available to them, how they engage or even if they are advertising any current offers. Your digital presence is huge to your business and something you need to put some focus on if you are serious about the next step for your business. Look at your social media profiles and see where you can make improvements. Perhaps update the pictures on there, add more to the about me sections, even ensuring that your website is fully linked up. Post at optimising times. Facebook always seems to get better engagement in the evening, whereas Twitter is more suitable for the afternoons. There is plenty of information online about this sort of thing, and it would be pointless to ignore the free advice available to you.
Many larger companies are using social media as a voice for their business. Engaging with their customers regularly and responding to messages and comments quickly and professionally. Keeping your digital presence professional is important. You may also want to think about adding a blog to your current websites. These can then be published directly to all your social media channels. It’s another way of increasing your search engine optimisations, advertising your business, even when the blog post has been published for a while. It creates another backlink to your business which is only good in the eyes of a search engine.
Marketing isn’t just about social media. You can strategize in different ways. Perhaps focus on your local area and being the “go to” business in your industry. Maybe getting involved in the community and sponsoring events and helps with local charities. All of which is advertising in a different way. Many people prefer to shop locally and support businesses in their local community so it would be wise to put some focus here given it is a shopping trend that is only becoming ever more popular.
I hope this article proves useful to you if you are deciding to take your business to the next level.