Why You Should Never Skimp On Your Website
Take five minutes, grab a pen and some paper and note down everything that is important to your business, yes – do it right now if you can. We’ll give you a bit of time.
Now, you should have a pretty decently sized list of things that you value in your business. You might value your customers, your employees, your ideas, your cashflow and your work ethic. These are all valuable things, of course – but do you have anything on that list starting with ‘W’ that isn’t work ethic? We’re looking for w-e-b-s-i-t-e. Website.
Yes, your website is an incredibly important part of your business and your business operations. If you already value your website, good on you – but if you’re not valuing your website, what exactly are you thinking? That’s not an insult, but we’d seriously like to understand that mindset! Whether you do think highly of your website or not, you cannot afford to neglect it. Your website requires time, money and effort to work well and be a real asset to your business, but if you are not willing to put a shift in and let your website blossom, you will lose out.
The thing is, a website is incredibly important to your business. It acts as a central hub of information for your business, and in many circumstances, it actually becomes a secondary storefront. Why would you let this side of the business let your business down? A good website will help your business succeed and grow.
Even if your business is tiny, it should have a website. It won’t cost you much to get started, and in actual fact, you’d have to dig deep to find any reason at all for avoiding the use of a website. We can’t find one! Setting up a site is pretty easy as well. There are plenty of content management systems like WordPress out there that can help you get started. You won’t necessarily need a web-design genius to get the best out of your website. We’d recommend it though!
A website allows you to advertise your business at an extremely low cost and allows your business to reach people all over the world. A website transforms any business into a global player and allows them to attract a larger audience. Now, attracting constant traffic takes time, but it doesn’t cost much – and having a website allows you to have the groundwork in place to get things moving. You can also build on your website with excellent social media work and linking. Your site can benefit from being linked to by a bigger site, but if you don’t have the server space in place – you won’t be able to take advantage, and your site might go down. Use this top 10 of the best web hosting in the UK to find a better host for your site. It pays to be able to capitalise on any web success, and if you’re trying to save pennies by choosing a poor host, you’ll suffer for it. Get a good web host in place and lay the groundwork for success.
Having a website allows people to research your business, a website will do well if it provides all the information customers will need – a map, directions, price info and contact information will be needed. If you don’t put these in place and scrimp on the information – does your website have a point at all?
One massive benefit of a website is that it is operational every single day. Every minute of every day, your website is up and online. Because of benefits like this, you can effectively sell products unmanned. Your website is invaluable and always available. Why would you not want that from a part of your business? Customers will not be limited by business hours nor time of day. Having a fully functional and operational website allows your business to sell to customers 24/7. You need a website with an online shop.
It’s not just about ‘having a website’ though, you need a website that works – a website that is online at all hours, a website with a fantastic and simple user interface that directs users where to go. What you need is a website worthy of your business, but cutting costs won’t achieve that for you. Spend well on your business and you’ll benefit from an operational website that acts as an additional storefront to your business. If you’re too cheap in this area, it is your business that will suffer.