Anyone designing and developing a website needs to have some knowledge of SEO. There are several principles they need to keep in mind for creating both the front and back ends of a website. Everything from the code to the content needs to be optimized for search engine. So the site has a chance of ranking higher. Although you don’t necessarily need to be an SEO expert, you should have a basic grasp on what you need to do. Designers and developers have to set the foundations for the website. This increases the chance of success with search engines in the future.
SEO Guide for Designers and Developers:
Content and Copy
Content is the primary tool that anyone constructing a website has for SEO. It gives someone the opportunity to use their keywords wisely and bring in new visitors. Regularly uploading content on a site using a blog will help to improve rankings. The permanent copy that is on the site also needs to be optimized for search engines. It can help to use an SEO company to take care of a large part of your copy and content needs. Working with another service means you have someone who is an expert in the skills you might lack.
How well you write your code could have an effect on how well a website ranks in search engine results. You should try to keep it clean, meaning it should be as simple as possible and free of mistakes. Search engines will find it easier to read your code if you use tags appropriately. You should also get rid of anything you don’t need. Check for bad or broken links, use headers properly and try to reduce loading times. Keep checking to ensure that everything you have written is correct and won’t cause any problems.
Image via India7 Network
Learn to Use Google Tools
Even someone who is a beginner at SEO should take a look at Google’s resources. They have a number of tools and plenty of information that can help you with learning the ropes and later on. Using their keyword planner can help you to identify the best words and phrases to use in your content. Google Analytics is also a useful tool for tracking visitors and finding out what is working and what isn’t. Check out all of their webmaster tools for the essential lessons and resources you need.
Linking is an important part of optimizing a website for search engines. There are a few different things you need to remember about creating links. The first of them is to make sure links always go where you need them to. You should also use good structuring for your links, ensuring that you use readable words and phrases. The anchor text you use can also make a difference. For example, “download our crafting e-book” is better than a link that only says “download now”.
Designers and developers can’t get away with knowing nothing about SEO anymore. If you make websites, you need to know at least the basics.