managing marketing channels

Managing Marketing

In this day and age the majority of businesses out there need to use marketing. This is primarily because many businesses only operate in virtual space. Meaning that if they did not use marketing at all no one would know they exist. If people don’t know you are there, then they aren’t going to buy from you. They also need to know that your products are great, and that they are better than the competitors. It can be a hard thing to get right, and managing your marketing commitments can be a struggle. If you own a physical business, like a shop or restaurant, then the issue becomes easier to deal with because having a presence is a marketing tool in itself. There are all kinds of ways to engage in marketing. Some cost more than others, though all are useful. You need to maintain a varied and all encompassing approach to ensure maximum exposure. Try different things and aim them at different people. You can use the hints and tips in this article and apply them to your business. Try the ones you haven’t used before, they may just make the difference. Good luck!

Formulate A Strategy

Many companies just jump straight into it, especially the smaller ones with limited time on their hands. But if you make a strategy everything becomes easier. You can know exactly what you are doing, what money goes where and when. You need to learn about how to create a marketing persona, then aim your marketing at the perfect person you want to sell to. Identify key areas where this person would be and go for it. You also need to be more varied. Think about your physical marketing and where you are going to do it. There is a lot to think about, but, as they say, those who fail to plan, plan to fail. So get a strategy right and see it through. It really does make a huge difference.

managing marketing

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Make A Video

Marketing videos are everywhere these days. If you get the right video in front of the right people it will resonate with them. It is far easier to watch a video that lasts seconds than reading a long article that could take minutes. The key is not making it too long, but just long enough to get your message across. Make it hard hitting and pertinent. A lot goes into creating a marketing video, and you may need help in doing it which will eat into your budget. But professional help here could make all of the difference. Ensure you include a link back to your website or product page at the video’s end. It needs to be both relevant to what you do and pertinent to the viewer. Comedy is a good bet, but it depends on your offer. If you run and are marketing a funeral director’s business you aren’t going to use comedy.

managing marketing channels

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Use Social Media

The power of social media is huge. You can reach thousands of people across the world if you follow the right steps for success. First, you need to create a business page. Use a great display picture. It can be your company logo or something else entirely. As long as it is recognisable it will do the job. Then, you need to simply interact with the social media world. Post your marketing video here. Then post quality articles full of interesting and relevant content. Infographics are good to use too. Don’t use clickbait or your reputation will take a huge hit. You need to place links back to your website in these articles. If you don’t think you are very good at researching and writing articles you could consider hiring a freelancer to do it for you. You need to post regularly to keep the community engaged. This marketing is great and depending on how you do it, it is also free. Advertising is different, this is where you pay the platform to advertise your product for you. Both are viable options and can bring in thousands of hits on your website.

Managing Marketing Technology

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Face To Face Marketing

This is older types of marketing that work best for people with a physical business. Get flyers printed off and hand them out. Post them through door. When you do this, make sure there is something to advertise. Maybe it’s a new special or a promotion of some kind. Don’t just advertise your business because people probably already know it exists. You need to have a pull. Perhaps attach a money off coupon to the flyer, this is far more likely to bring people into your business and willing to spend. Sure, it will eat into your profit, but you’ll still be making a profit. Think about your city and where there are lots of people. Send your most engaging speakers out and talk to people about your business. For added effectiveness, send them out with a novelty or a sample. For example, if you own a restaurant then you can sample some of the food that you sell. You can also consider placing posters around the city or hiring billboard space. Do all of this in marketing campaigns so you hit as many people as possible. This in conjunction with a website can really start racking up the sales.

Branding

You need to ensure your branding is on point and consistent throughout the marketing process. If you use separate online branding to the branding on your leaflets you are going to confuse people. Use the same colour schemes and attach your logo to everything you create. If you go to trade shows then make sure you get a media wall or design a tablecloth full of branding. Consistency is everything. Your website needs to be the same. Be recognisable. If you own a physical business, the name banner’s colour should be reflected in your marketing. It all makes a massive difference in the grand scheme of things. Recognisability is everything in marketing so keep it right across the board.

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My name is Sarah Sparkle, a Web and Graphic designer. I am passionate about all things design related including web, character, and graphic design.
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