You Can Use the Mundane to Make Your Business Sparkle
If you’re a business owner, it’s guaranteed you’ll have certain business elements in place to interact with customers and increase reputation through them. However, getting a customer to recommend your business to a friend and so forth can be a process a lot of people miss the small but important steps on. When thinking of the bigger picture we can lose a few of the details, but it can still be simple to include these things in your business plan. It’s important not to lose sight when obsessing over the details either, so keep a few of the ideas below in mind when it comes to interacting with a customer base on a marketable and personal level.
Use narratives in your marketing
This is the mark of a good brand. We use stories to remember shopping lists or where we put something, and we teach kids to create a scene to help their memory development. The same concept applies to marketing strategies. If your adverts have a story to follow, customers are more likely to remember what you were selling due to the unusual nature in this marketing world. It also adds an emotional element to any advertising campaigns, making the public feel for your brand due to characters involved in your strategies. Narratives can be funny or sad, and can be extended beyond a single advert. Checking out sites such as targetmarketingmag.com can give you great examples of such advertising campaigns and the best way to incorporate your own narratives into a brand.
Have interesting employee tags
When walking into a store and reading a lanyard, or sitting down in an office and slipping one around your neck, the information can be hard to read and also feel limiting. You can use sites such as customlanyardscanada.com to get ID cards that show a person’s creativity and can be personalised to them. Customers will also be more likely to use employee names when they have something fun and creative to look at, and therefore leave better feedback. It also just gives the whole place a more friendly vibe!
Engage with your customers casually
Use social media to your advantage. If you engage with your customers online at a level that’s personal and fun, they’re more likely to come back to you. People remember those of us that make them laugh more often than any others, so throwing away the hint of professionalism that you’ll use everywhere else is perfect here. Use jokes and witticisms to your advantage on platforms such as Facebook and Twitter, as these allow you to be short and snappy. You may even develop a cult following!
A lot of people try to think outside of the box when it comes to making a business better. This is after all a good strategy and sets you apart from others, yet thinking of the details is another great method. You can spruce up any element of a business when you approach it in a creative way.