Let Me See Your Business Face…
Image is incredibly important in any given context, but the image you are communicating in your business will either leave people intrigued or turned off. There are many ways to make an image stand out and these can be varied and diverse, through social media, to marketing strategies that are all about getting your business face seen, and the little things mean a lot too. Where do we begin when making sure our image is the right one and what do we do to get there?
The first thing to do is to look at how your product links in with your business voice. Your voice is the one thing that will separate you from other companies. Your voice, much like a writer that finds theirs, is your individual view on the world, and in the sense of business, it is linked to your brand or personality. And this is the hardest thing to get right. It all begins with your business plan, and what inspired you to create this business in the first place. Did you see a gap in the market, or did you believe in your product so much that you viewed it as essential to the buying public? Once you have established what you want to communicate, everything else falls into place much easier. The brand identity/personality of your company once pinpointed, will make your style easier to create, from upgrading your website to reflect this image, to creating a marketing campaign that targets the right people. The image will be the thing that makes people sit up and pay attention. And combining this with the right SEO practices, the ability to tap into your target market will translate into sales of your product. For example, seo for orthodontists is very niche, and to market, an orthodontist is a big challenge, especially when people will search for dentists instead, so by using specific techniques to get your business ranking higher up the page, you can tap into the market better. There are simple processes that you can do, or you can hire an SEO agency to overhaul your whole content to make you appear more search engine friendly, and this can include a change in your image. Using certain keywords is a standard method to get more traffic, so by changing your content to reflect this, it can bump you up the search engine leaderboard.
The marketing of any business image is a multi-pronged attack. Social media, videos, blogs, vlogs, you name it. But aligning your image to the few that serve you best is a more sensible approach to take, especially when building up your business to gain new followers and potential customers. A podcast is a format that is very lucrative, but it is a slow-burning one due to its talk radio style, and if your business has a quirky or fast-paced image, you may want to think twice before making a podcast to go alongside it. Multi-platform marketing is the way to do it now, but be sure to choose your platforms wisely.