It’s Not Just A Blog – It’s A Content Hub
Do you think of your blog just as a place where you can gather your thoughts and professional tips? Sure, that’s one way you could look at it. But with a mindset like that, you’re not going to get very far in the digital marketing world. Instead of seeing your blog as just a blog, you should view it more as a content hub – somewhere you keep all of your best content for all your content marketing. Here are some great reasons why you should start to think of your blog as a useful content hub.
It’s Important For SEO
Your blog will have a big impact on your company’s website. A good blog with plenty of keyword phrases and deep links will help the site rise up through Google’s rankings. If you view your blog as a content hub, you will be able to carefully coordinate all the content that is published on it. And that way, you can optimize your site for certain keywords. If you get your SEO right on each of your blog posts, you will find that your content hub can greatly help your website rule the Google roost!
All That Content Belongs To You
Blogs and all the content on them are media. And all that media on your blog belongs entirely to you. And you can use it however you want. This is one reason why starting a blog as a publishing platform is much better than simply posting your content onto other publishing platforms, such as https://www.linkedin.com/ or Medium. When your content is on those kinds of sites, a single change in the algorithms could make your content harder to find for readers. But that won’t happen when you have complete control of your content hub.
It’s A Convenient Way To Create A Content Marketing Strategy
Once you start a blog, you will need to get into the habit of creating good, quality content. You will find it much easier to get into the swing of regular blogging when it will affect your own blog. Don’t fret if you are ever too busy to write regular posts, though. There are plenty of websites, like https://wordclerks.com/categories/forum-posting, which give you the chance to outsource your blog and forum post writing. But you will find that all the responsibilities that come with your own blog make you want to up your blogging game and achieve even more through your content marketing strategy.
Blogs Are Part Of Social Media Marketing
Blogs and social media platforms are pretty much interlinked these days. If you blog, you should always link to each post from your social media accounts as this can greatly increase each post’s audience. Not only will it help you find more readers, though, but it can also help increase your follower number on each social platform.
It’s time to take all your blogging up to the professional level. And the only way you can do that is by turning your basic blog into a slick content hub!