How to Market to Smartphone Users
83 percent of all Americans over the age of 18 own a smartphone and a great many us are never without our favorite gadget. That makes it the perfect medium through which businesses can market their goods and services to the masses. If you run your own business and you don’t have smartphones in mind when coming up with your marketing strategy, you are really missing a trick.
Here are some simple ways to deliver marketing to the mobile device loving masses:
Optimize Your Website for Mobile
Probably the most important thing you can do if you plan to market your business to smartphone users is to optimize your website so that it is easy to use on the phone. So many websites don’t do this and thus lose countless customers who can’t read vital information without scrolling across the pages for what can seem like hours, or who is unable to access their trolley and make payment when they’re on their mobile. Don’t let this be you and hire a web designer to make your site phone friendly.
Optimize Emails for Mobile
If you send marketing emails (and you should), you need to ensure that they look just as good on a mobile as they do on a laptop or PC. So, ensure that you keep the message short, put your logo at the top, where it can be immediately seen, and check that nothing is cut off on a smaller screen.
If you need to convey a lot of information, it’s probably better to just provide a clickable link to take customers to a mobile-friendly web page, where they can find out more.
Send SMS Marketing
Most smartphone owners check their messages immediately most of the time. So, if you want to market directly to them in a hurry, sending a brief SMS is a great way of doing so. Of course, it’s not very practical to send hundreds, even thousands of text messages individually, which is why if you’re serious about marketing to smartphone users, you need to use SMS blast services, which will enable you to send a whole lot of messages in the blink of an eye. You’ll be surprised just how effective those SMS messages can be.
Build an App
Using a service like BuildFire to build your business it’s very own app is an excellent way to capitalize on smartphone use. If you build an app that is useful, fun or shareable, it will automatically sell itself, and therefore, your business too.
Run Mobile Ads
Running mobile ads is one of the simplest, effective and cost effective ways to bring in more business from smartphone users. Ads can be placed within third-party apps or on mobile-optimized apps, in a prominent position, encouraging clicks. Of course, you will need to come up with some pretty persuasive ads if you want to really get people clicking through to your site.
Mobile is here to stay and the sooner you implement these, and any other mobile marketing techniques you can think of, the better it will be for your business and your customers.