All Eyes On You: How To Make Your Business More Visible
When your business isn’t getting the kind of attention you think it deserves, it can be difficult to pinpoint whereabouts exactly you are going wrong. You may have read your business plan for the hundredth time, moved your costings around and tried a zany new sales approach; but still, nothing seems to be changing. Businesses rely on profit, and profit is only ever brought in by a steady stream of customers. If the customers simply aren’t there, this could be the root of your problem. Don’t put it down to your business concept, as there is almost always a market ready and waiting for you to tap into. Nine times out of ten, the reason your business isn’t garnering much attention is simply that it isn’t visible enough. The modern consumer is lazy and is unlikely to spend more than a few minutes searching for a business that can help them. With this in mind, you need to put yourself out there as much as possible, while still keeping true to your business’s core values. Take a look at these examples for creating a more visible and therefore more successful business.
Jump on the SEO bandwagon
If you haven’t been using SEO every day in your business life, just where have you been for the last few years? SEO stands for ‘search engine optimization, ’ and it refers to a whole host of digital marketing tricks that are used to make your business appear higher in Google rankings. It relates to things such as snappy titles, keywords, meta page descriptions and relevant pictures. Sound a little too complex for you? Many businesses don’t have the time or the resources to train their staff in SEO, which is why outsourcing your SEO services could often be a more viable solution. Plus, this way, you know you will get guaranteed results.
Thanks to the rise of internet marketing, a lot of people have forgotten what it means to sell yourself in real life. Despite this, your local Chamber of Commerce may still be going strong, and it could be worth getting involved in it. These groups often offer a lot of useful freebies such as seminars and workshops, and they are also an excellent way to meet other like-minded business people in the area. Moving your company forward often relies on word of mouth and connections, so don’t always feel like you purely have to pitch to customers. Making an effort to get to know other businesses can increase your visibility too.
Attend a trade show or event
Keep an eye out on social media or in the national press for any trade shows or events you may be able to attend. It may feel daunting at first, especially if the vast majority of your business has, thus far, been curated online. But getting out there and speaking to members of the public can do wonders for your business confidence, as well as creating new opportunities for your company.