Interesting Ways to Get Your Message Across to Customers
Delivering your message to customers is vital if you want your business to survive and thrive. If you’re looking for new ways to deliver your message, here are some ideas to try out.
If you can create something that goes viral on social media, you have a great way of reaching people with your message. Of course, creating something that goes viral is easier said than done. You need to think about what people want to read, and what they will be likely to share with their friends and contacts. The kinds of things that go viral are creative videos and humorous content. Whatever you choose to create, it needs to be something that stands out from the rest of the stuff that crowds the internet.
Let them Take Something with Them
When a customer visits your business, you need to take advantage of their attention while you have it. This is your opportunity to get your message across to them. And as soon as they walk away from your business, it won’t be long before they forget all about you. There are a couple of things you can do to make sure your business doesn’t instantly slip from their memory though. Giving them something to take away with them is a great trick. It could be business cards or pens with the company’s name and logo on it. They’ll be reminded of the business whenever they see it.
Everyone loves a good competition, especially if there’s a good prize on offer. This will encourage people to engage with your business and find out what you’re all about. You could even choose to make the prize relevant to what your business does. So, if you run a car dealership, why not run a competition for a car. This will undoubtedly help spread the word about your business and what you have to offer. The money you lose by giving away the car should be more than compensated for by the extra customers you reach.
Getting Out on the Streets
Guerilla marketing has taken off in a big way over the last decade or so. More and more small businesses that don’t have a lot of money to spend on expensive marketing strategies are trying it out. There are all kinds of things you can do when it comes to guerilla marketing. There are no limits or rules to follow, that’s the whole idea. So, why not get out on the streets and think about how you can reach people directly and get them thinking about your business?
Sponsoring a sports team or some kind of community organization is a great way of spreading the word about your business. It means spending a little money, but the returns could be huge if you get it right. Is there a small sports team in your area that’s looking for a shirt sponsor? If you can make a connection with the team, you will be able to reach the fans of that team in an incredibly effective way.