Top gambling website design has a lot to teach us
You might at first think that the only thing that gambling websites are good for is having an online flutter. You are of course right, but in part only. Given the fact that online casinos host live events, and they are frequented by thousands of visitors, many of whom visit and play at the same time, they have to be very well designed.
Online gambling is one of the largest consumer niches on the World Wide Web. When punters visit online casinos they expect a top-notch experience, and by-and-large they are not disappointed. Websites like Mr Green, bet365, and William Hill all have one thing in common, and that is the quality of their websites.
Speed is of the essence
The first thing to be gleaned in terms of learning from gambling website design is the importance of how quickly the website loads. There is nothing more frustrating than sitting there for ages, drumming your fingers while you watch that little blue circle, or an hourglass, or whatever uploading symbol your device uses, whirr away annoyingly to itself.
Websites that take too long to load, or too long to navigate, are doomed to failure. The important take-away from this, is the importance of getting the coding for your website right. Unless you’re a webmaster, it’s not something that you can do for yourself. It’s best left to the professionals.
Assuming the gambling website of your choice loads nice and quickly, the next thing that is of importance is the creative design of the website. The site needs to be pleasant on the eye so that it draws you in and make you feel comfortable. Logos are important here. They are a key factor in punters associating with any brand – be it an online casino or an online department store.
This is also where coming up with a new angle is worth its weight in gold. A great example of innovation here is the mrgreen website. The mrgreen logo, with its combination of letters and the little sketch of the dapper, green gentleman himself, is inspired. Notice also, how visuals of our green friend pop up throughout the website as you navigate from page to page. It’s different, it’s eye-catching, and it attracts visitors and promotes return visits too.
Behind the scenes
Learning from gambling website design also take is into the realm of back-end functions; things like, like: searches, response forms, databases, videos, and much, much, more.
Even though a lot of these things are behind the scenes, they have to be there and they have to perform quickly – pretty well instantaneously. If you get a winning combination up on one of the slots for instance, you’re not going to be very impressed if the programming takes ages, whirring and grinding away to itself (figuratively speaking of course) before telling you what you’ve won!
Last but not least – cyber security
Although it’s not a very sexy subject in terms of website design (not as far as punters are concerned anyway) cyber security is all important. You probably heard the recent debacle with the NHS computers whereby they were the subject of a ransomware attack that took the national network down.
Down-time is a no-no
No website owner is going to be happy if their website has too much down-time. Online gambling sites are all about continuity – more so than any other niche market on the web. Time is money, and this is especially true when it comes to online betting.
The importance of safe online gambling
It’s not just the security of the website though that needs to be considered – it’s the security of the punter too. It essential that those out for a little harmless fun with some responsible gambling, should be safe from fraud, or having their personal finance details hacked. Security to prevent this from happening is something that has to be built into the foundation coding of all good online casinos.
So, when it comes down to what can be learnt from good gambling website design, we’re sure you will agree that there is a lot to take on board.