Articulating Ads… Finding Your Business Voice
The biggest challenge you can ever go through in making your business or product or blog heard is how to find your voice. This is something often attributed to creative types, but it works in business. After all, the creative business is a business in itself, and finding your voice is a part of this business. Once you have discovered what it is that you have a passion for, whether it is selling a product or communicating your innermost feelings and thoughts via the blogosphere, everything else will fall into place. Your imagery, your website, your brand.
The brand of anything is important, and it’s a very “businessy” term to apply to things like blogs and posts because it sounds like a bit of a corporate takeover for something that is personal. But the fact is that by applying certain business approaches to these types of products then you can figure out the best way to get your blog or website seen by as many people as possible, which is your traffic, and when there is enough traffic, you can stand to earn enough money from your product. And if you are running a website part-time and it truly is your dream, then surely that is a much-preferred option? We are all trying to get our sites up the search engine ladder, and there are many ways to do that. One is to work with an SEO company to improve your Search Engine Optimization which is done using tricks to make your website scan better in the search engines. Search engine algorithms decide what the most relevant to your search engine terms is, so if you put in a general term that is not very specific, by improving your SEO readability means that you can be on the first or second page of the results.
The task of finding your voice requires some digging into the depths of what it is you actually want to communicate. If you are working on a blog, the chances are that it is your passions, your feelings and your own thoughts. The larger a product becomes, the harder it is to maintain a sense of control over it, especially when it is your baby but you don’t have the time to look after it like you once did. This is why finding your voice and pinpointing it right down its core is an essential process we all need to do. Even large companies find that they have got it wrong on occasion and reverted back to an old marketing campaign because they made the mistake of changing their brand or personality. And that is essentially what it is, your personality, which is why you need to find out what it is that you want to talk about, what image you want to present to the world. As soon as you have found out your own voice, the task of finding the right imagery, the right text, or the right content so much easier to attain. If you wondered why your blog or site wasn’t getting many hits, then apply this method to your product.