Don’t Forget To Market Offline Too
Online marketing is a must in this digital age. But some businesses get so caught up creating a quality website and paying to boost their web presence that they forget about their physical presence. Many traditional real world marketing strategies are still as important today and can help to generate leads. Here are just a few of these offline marketing methods.
Have a business card
Don’t underestimate the power of a business card. When you meet a potential client, a business card is an easy way of giving them your contact details. Business cards can link up to online marketing by displaying your email address, website and possibly even your Facebook address. Many companies can produce business cards for you cheaply.
Attend networking events
There are many business events that can be great for attracting new clients. You could host a stall at a trade fair centred around your business niche such as a health & fitness trade fair or a business tech trade fair. You could become a member of a local business group and find new clients and cross-promotion strategies via this route. You could even host your own conference such as a launch party or a discussion on a topic within your field. Any social situation can technically be a chance to network, so always be ready to switch into business marketing mode.
Consider promotional products
Promotional products are another way of showing off your brand. These include branded mugs and branded pens and branded t-shirts. These products can make your business seem more established. You can even strategically plants them to get more recognition. For example, you could leave a branded pen in a bank where someone may need it, or a branded bookmark in a library book.
Put flyers and posters in key locations
Flyers, posters and even business cards can be placed in strategic locations to gather more interest. Don’t just post flyers through random people’s letterboxes – really think about where your clientele is likely to hang out. If your product is aimed at kids, consider schools, play-zones and places where parents might go with children. There may be laws against putting up posters in certain locations – if so, ask the permission of premises owners and stick to public noticeboards and community centres.
Get in your local newspaper
People do still read newspapers and by not targeting these, you could be narrowing your audience. You may be able to have your product or service featured as an advert. Alternatively, you may be able to get an article written about you to help boost awareness of your business. The launch of a new business is a great story idea – if you’re already well-established think of other ways that you could get yourself in the news such as hosting a special charity event or finding some other way of taking part in the community. Being able to say you were in a local newspaper could be an accolade that will give your business credibility for years to come.