Mistakes You’re Still Making With Your Content Marketing
Content marketing is a relatively new thing that many companies have had to quickly adopt over the past few years. But now that we are in 2016, you should be well-versed with this modern form of marketing. Having said that, though, there are still many companies out there who are making huge mistakes with their strategy in this area. Are you still tripping up over the same problems? Here are some of the most common that you are probably still making, and how you can prevent them.
One of the main tasks that companies have is to create a unique blog that is continually being updated with current and fresh content. Each blog post needs to be relevant to your readers and should make them want to come back again and again. So if you think your content is currently on the dull side, it is well worth reviewing it and seeing how you can spruce it up. It could be worth speaking to a specialist content agency to help you tweak and improve your blog. However, the one thing you can do yourself is to make sure that your blog posts are useful. They each need to tell the reader new and unique information that they may not have known before.
You’re Not Utilizing Social Media
So you’ve published a blog post. Now what? Well, now you need to get it out there so that as many people as possible see it. And the best way to push your blog content onto a larger audience is to share it to your company’s Facebook and Twitter profiles. You do have these social media profiles, right? If not, you need to create some right now! Not utilizing social media is a huge mistake that some businesses still make. Make sure you aren’t one of them and log into Facebook and Twitter right now!
When was the last time you shared a video you created to social media and your blog? Still haven’t made one? You need to change that as soon as possible! Getting one step ahead in the content marketing game is all about making fresh, shareable content. And there is no better form of fresh and shareable content than cool videos. Many companies worry that they don’t have anyone who knows exactly how to create and produce videos, but that shouldn’t be a setback. After all, you can always get help from a film production company.
Part of content marketing is all about pitching your product to your audience to try and get more sales. However, you shouldn’t pitch all the time. All this overpitching could make your audience turn off. Rather than focus on your own company in every blog post, think about also blogging about news and information that your readers will want to read.
Content marketing shouldn’t completely stump you. Especially now that you have this guide to help you fix all the common problems!