business website

An Ordinary Guide to an Extraordinary Business Site

There are a lot of businesses with a lot of business sites out there. Online marketing, particularly from a website, has been around for a long time. Which makes it surprising that so many businesses are making the same mistakes time and time again. It’s time to put a stop to that. We’ll look at the mistakes you might be making. We’ll also look at how fixing them can make your business site considerably better than the vast majority.

business website

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The multimedia approach

First, let’s start with a biggie. Text alone is not enough to make a truly appealing site. We know that you might’ve worked hard to get the site design and visual branding down. But a backdrop isn’t enough visual stimulation. You should be making use of multimedia to communicate even quicker to visitors. A few pictures can demonstrate the value of your product or service. But using videos are even better. Videos are a way for you to communicate your content quicker and using less effort from the visitor. Just make sure that a bit of professional effort goes into the video so it doesn’t look amateur.

A great contact page

There needs to be something behind the dazzle, too. There needs to be a certain accessibility to visitors. Far too many sites use bland contact forms that don’t really give people the opportunity to take charge of how they get in contact. People want an email address, a real address and possibly even a phone number. Many businesses shy away from giving an address because they might have a very small business or even be based from home. That conundrum is solved easily. Just fake it using something like yourvirtualofficelondon.co.uk – mail forwarding service. That way you have a professional address you don’t need to feel ashamed over.

successful business site

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A bit of urgency

Regardless of how you communicate it, if the message is bland, people won’t care. You need to make your site a proper marketing too. Demonstrate your value and why people need your products or services as quick as you can. One of the most effective ways to do that is to master the call-to-action. Make sure your calls-to-action use action verbs. It’s even better if you can include a deal, discount or even something free in them. Nothing perks up the ears like the offer of free stuff.

Some relevance

Another cardinal sin of business web design we see all too often. We’re talking about when a website looks more like a ghost town or a time capsule. Once you’ve ‘completed’ your site, that’s not enough. You should be updating its design based on conversion rate optimisation, for a start. Content is another way to show that the site is still alive. Produce content that’s informative and relevant. That will give visitors just another reason to keep coming back. You can even use sites like google.co.uk/trends to see some of the relevant topics to include if you don’t know what to write.

It’s all about a few little fixes that can erase most of the problems with a business site. Easy contact. Relevant and appealing content. Spicing it up with more than just text. It’s not all that difficult.

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My name is Sarah Sparkle, a Web and Graphic designer. I am passionate about all things design related including web, character, and graphic design.

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