Promote Your Business On All The Bases
We’re all about making a business attractive. But we’re not just talking about to one group, you need to hit all the bases. You have to impress customers, but you also want the attention of investors. You may also want your competition to see you as a
1) Can You See Me?
For the consumer, it’s all about them finding you and then liking what they discover. More often than not, this usually involves marketing your company online. Typically we encourage business owners to start with the website. It might need a little bit of a touch-up and don’t be surprised if you’re not using SEO as much as you should. First, have a look at the design of the website. It needs to be clear and crisp as well as stylish without overdoing it. You want the page to look professional, not like an online art exhibit. So, use pictures and videos but make sure they are formatted neatly. If you are unsure of how to do this, it’s best to seek outside help by talking to a designer. They’ll put you on the right path.
Then, you want to think about SEO. If you set up your site yourself without the help of a search engine professional, you may want to take the chance now to get the experts in. Remember, if you use SEO the right way you can get internet traffic to your site to triple or quadruple. No, we’re not exaggerating.
2) Need Some Cash?
You might be looking to expand your business very soon. If that’s the case, you need to impress the investors. Now, investors are different because they are looking for a business that is a sure source of profitability. A stylish website isn’t going to win them over as easily as it will a customer. If you want to get investors, we recommend you attend a trade show, but you need to do it the right way. It can’t be a slapped-together effort without any style or thought into promotion. Your trade show booth has got to stand out from all the rest. Otherwise, you are not going to get the investors’ attention. Don’t forget, even though you are asking for funding, it needs to look as though your business is already highly successful.
3) Care To Be My Business Partner?
If you are looking to share the promotion of your business with another company, it’s all about approaching the right owner. If you want the best example of a business promotion, think about Hollywood movies and, in particular, the latest Jurassic Park. The lingering shots on the cars were a promotion for Mercedes. They’re advertising that the cars were in the film right now on their website. But this can work for any business as long as the two fit together. For instance, if you are an IT support company you might join with a producer of computers. By marketing together, your offering customers the chance to get the exact service they need for the product they’re buying.
Use these concepts and you will find your business is ticking all the right boxes in promotion. Your profits will increase, and you’ll be able to expand your business, opening up bigger opportunities.