Warning Signs Of A Poor Quality Web Design Agency
Whether you own or work for a web design agency, or are looking to hire one, it is essential to understand some of the things that point towards a poor performer. It will help you avoid hiring one of the many cowboy web designers that are out there, and will also help you understand some of the reasons why your agency might be struggling to attract business. Let’s take a look at some of the danger signs of a poor quality web design business, and why people avoid them.
A lack of connected services
The design is only one step in the process of creating a website, and there is a lot of other factors and services that you will need to get the most out of a site. Domain purchase and registration, email configuration, ecommerce solutions and mobile app development are all good examples of what people want from a reputable web developer. While it isn’t necessary for the designer to be able to do all these things themselves, it is critical that they have access to – and offer – those services.
No focus on SEO
A great looking website might make you feel great as a business owner, but unless it is optimised for the search engines, no one will ever get to see it outside of your circle of friends and contacts. SEO is essential in the web design process, and no amount of beautiful colours and flashy graphics are going to counteract the impact of ignoring search. As a buyer, you should be looking for an agency that integrates design with SEO, and if you are a designer or developer, it’s worth establishing links with an SEO agency or learning the ropes yourself.
No access to past clients
Sadly, there are many web designers out there who tempt customers with lowball offers, and then leave them high and dry with a poor quality website. People are slowly starting to click, however, and are looking for client testimonials and contact details, as well as live examples of the agency’s work. If you don’t see any of these – or, indeed, are not given contact details for a happy past client, it’s best to walk away and find another agency. Web designers should always have a list of satisfied clients available to give to prospects, or customers will feel like something is up.
Lack of communication
As a web designer, communication is vital to your customers, and you need to be available to them at all times (within reason, of course). Make sure that you establish some ground rules that give your clients an idea of your availability, and always try and get back in touch with them within a set time frame.
Over egging the pudding
Finally, reputable online marketing agencies don’t make promises about rankings on Google, traffic volume, or anything else you might be tempted with. While a website designer might offer a huge array of promises, you should be wary of believing them. The chances are, it is too good to be true, and even if they do deliver on their promises, it will only be temporary, and usually through nefarious means.